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Opinion Articles

ExclusiveThe end of unlimited* mobile data has almost arrived

Opinion Mark -

Mark Bridge writes:

Unlimited mobile data. Once upon a time, it seemed that everyone offered it. Not that mobile data was ever really unlimited – there tended to be a ‘fair usage’ clause tucked away in the terms and conditions – but the word ‘unlimited’ was used a lot. The fact that it was always accompanied by an asterisk didn’t seem to trouble trading standards departments.

ExclusiveYou can't stop the news when it goes mobile (part 2)

Opinion Mark -

Mark Bridge writes:

Last month I was struck by the way video streaming service Bambuser was being used by citizen journalists.

Now comes news of a different kind of photo-journalism. Instead of shooting behind-the-scenes images of a general election, prisoner Michael Long has been using his mobile to record from behind bars.

ExclusiveIs Microsoft about to back down from locking Windows Mobile 7 users into its Marketplace app store?

Opinion Mark -

Mark Bridge writes:

In this week’s podcast we talked about the ChevronWP7 ‘unlocking’ solution that allowed the installation of Windows Phone 7 applications without the need to use Microsoft’s Marketplace application store. Unlike previous Windows Mobile handsets, new WP7 devices can only add applications that are offered via the Microsoft Marketplace.

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Podcasts

Hanging on the Telephone

Mark

Podcast - 30th April 2013

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It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

The discussion is chaired by Helen Keegan with contributions from Rube Huljev of Infobip, Amanda Singleton from Qustodian, Stephen Jenkins of Millennial Media and Strategy & Innovation Consultant James Cooper.

Hanging on the Telephone was arranged by Heroes of Mobile and took place in London on 25th April 2013. The event was sponsored by Infobip and Qustodian.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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