Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

MobiWire launches custom Android interface for manufacturers and retailers

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

MobiWireMobiWire has launched its new user interface for Android smartphones. Surface UX is now available to brand, retail and device partners. The news follows the company’s transformation in February, when it changed its name from Sagem and first revealed its user interface plans.

Surface UX enhances the standard Android user interface. It claims to simplify and improve usability - and also introduces ‘Surface Apps’ that appear as branded on-screen widgets.

Jerome Nadel, EVP of User Experience at MobiWire, said “We are already in a post-app world where silos of data are being superseded by an aggregated, real-time, multi-tasking user experience. As we look beyond apps, the user interface is a dynamic environment where multiple feeds of data, content and services come together to create a definable experience. By bringing the principles of relevance, context and intuition to the UI design process, Surface UX delivers a connected user experience that is unmatched in the way it takes full advantage of the power and flexibility of the Android platform, creating a UI that encourages usage and exploration, and simplifies conversion to buy services and products.”

Patented aspects of Surface UX include a tiered menu structure that doesn’t need to be in alphabetical order, a new task switcher and a customisable menu button on every screen. The first smartphones with the Surface UX are expected to be available from Q2 2011, with Android 3.0 tablets due to follow later this year.

We spoke to Jérôme Nadel of MobiWire at Mobile World Congress last month. Click here to listen to the 25th February 2011 podcast via our website - or download the programme free from iTunes.

Comments

Collapse Expand Comments (1)
Mark

Meanwhile Google is reportedly getting tougher with companies that modify Android: <a href="http://www.businessweek.com/magazine/content/11_15/b4223041200216.htm" rel="nofollow">www.businessweek.com/magazine/content/11_15/b4223041200216.htm</a>

0
0
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 5th January 2011

Happy New Year! Iain, James and Mark are back for their first show of 2011. It's packed with mobile news headlines from the last couple of weeks - and there's also a review of 2010's biggest mobile-related stories, from Apple and Android... to Everything Everywhere.

ExclusivePodcast - 22nd December 2010

This week's edition of The Fonecast takes its regular look at mobile news headlines from the past seven days, including the launch of HipLogic's Spark application. In addition, the team makes some predictions about the industry for 2011... and discusses the successes and failures of last year's predictions.

ExclusivePodcast - 15th December 2010

With the end of the year just a couple of weeks away, The Fonecast invites London-based dealer Faisal Sheikh and mobile recruitment expert Spencer Davies to discuss the past 12 months... and the potential for 2011. Plus, as usual, the team looks at mobile news headlines from the last seven days.

ExclusivePodcast - 8th December 2010

Iain, James and Mark provide an entertaining and informative look at the week's mobile industry news. The Google Nexus S, Three UK's iPad deal, Truphone and giffgaff all hit the headlines this week... and there's also a look back at last week's Apps World event in London.

RSS
First5859606163656667Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive