Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

London NFC advertising disappoints

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 24th June 2009

We're talking about plenty of new products and services in this week's podcast, including the iPhone 3GS, augmented reality browsers and stealth headsets. Meanwhile, Faisal Sheikh from Fone Doctors tells us that consumers are now looking at operating systems, not brand names, when they choose a new phone.

ExclusivePodcast - 17th June 2009

This week the team takes a look at mobile web browser security... and explains why your bank's recommended browser isn't as safe as you might expect. Plus, as usual, there's an in-depth look at the week's industry headlines.

ExclusivePodcast - 10th June 2009

Iain, Mark and James look at the new iPhone and talk to Ethelbert Williams about the Nokia Point & Find service. Plus there's room for the rest of the week's mobile industry headlines.

ExclusivePodcast - 5th June 2009

In this special extended interview, Suneet Singh Tuli talks to Iain Graham about the PocketSurfer device. They discuss form factors, flat-rate charging for data, roaming charges, convergence, consumer acceptance - and the forthcoming PocketSurfer3.

ExclusivePodcast - 3rd June 2009

This week's edition of The Fonecast seems to be disproportionately full of good news... not that we're complaining. There's also an interview with Suneet S Tuli, who's CEO of the company behind the PocketSurfer2 mobile internet device.

RSS
First7677787981838485Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive