Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

London NFC advertising disappoints

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 25th March 2009

John Barton discusses LG's recent successes - including last week's Mobile News Awards wins - and talks about its current UK activities. Plus, as usual, the team takes a look at the latest activity in the UK mobile phone industry.

ExclusivePodcast - 18th March 2009

This week on The Fonecast there's news about the Apple iPhone 3.0 update and all the other mobile industry headlines from the last seven days. In addition we talk to Chris Caudle from the IMPDA about the ways that high-street dealers are coping with the current economic situation.

ExclusivePodcast - 11th March 2009

The Fonecast takes its regular weekly look at the latest mobile news headlines, including a new technology partnership between Barclaycard and Orange. There's also an introduction to the relatively recent phenomenon of 'App Stores'.

ExclusivePodcast - 4th March 2009

This week's edition of The Fonecast talks about mobile phone recycling with Chris Rogerson from ShP Limited - the company behind Mopay. And, as usual, there's our look at industry headlines from the last seven days.

ExclusivePodcast - 25th February 2009

In The Fonecast this week there's an in-depth look at the new Emporio Armani phone produced by Samsung. We also talk about the latest mobile industry headlines, from Vodafone redundancies to mobile viruses.

RSS
First7980818284868788Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive