Juniper Research predicts that the total redemption value of mobile coupons will exceed $43 billion globally by 2016, eight times more than this year’s anticipated m-coupon total of $5.4 billion.
Its new report says mobile coupons are increasingly delivered by mobile apps. It notes that innovative targeting techniques are being used to deliver mobile coupons to users based on more than just their location, with lifestyle, work patterns, social networking and gaming opportunities all becoming factors.
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Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.
Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.
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Sandwich franchise Subway has launched a discount voucher scheme within the O2 More 'You Are Here' location-based advertising service.
Customers who've opted-in to receive marketing information will receive a MMS message when they're near a Subway store. The message will offer a discount and will contain a square barcode - a QR code - that can be scanned by store staff.
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O2 UK is building on the success of its 'Priority Tickets' service by launching a new location-based offers scheme called Priority Moments. It'll rival existing 'voucher' discount services such as Groupon and will be available to O2's 22 million customers across the UK.
The deals could save O2 customers over £100 per month.
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In The Fonecast feature this week we're looking at mobile applications and trying to work out exactly what makes a good app.
We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.
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