Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, August 21, 2009

Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times piece about Apple’s Steve Jobs. It wasn’t particularly sympathetic to Mr Jobs but it made mention of the “reality distortion field” that people often describe as surrounding him. That’s his enthusiasm – and it’s the enthusiasm that’s transformed Apple from a mere computer manufacturer into the company it is today. The Apple iPhone arrived in 2007, enthusing the so-called fanboy while also enticing millions of others to ditch their smartphones for the new Apple device.

It’s enthusiasm that's made the Apple iPhone – later the iPhone 3G and now the 3GS – a device that’s changing the way the mobile industry works. We may not like this… but we may not have much choice.

Despite the iPhone's popularity, the reasons not to like it are manifold. For example, many of the technical specifications aren’t as high as other current smartphones. Some of the iPhone’s features have lagged years behind other devices.

That’s one of the reasons I’ve not bought one myself. I had a Nokia 2110 back in 1995. I had a Nokia 7650 in 2002. I like cutting-edge – when it’s relevant to me – and I won’t upgrade just for the sake of changing my phone. (I’ve got a HTC TyTN II at the moment, since you ask). And yet I’m thinking about getting an iPhone.

Why?  It’s that darned enthusiasm. It’s not affected me directly – but it’s affected other people. Developing software for different operating systems is expensive, as MoBank’s Steve Townend said in this week’s edition of The Fonecast. That’s why MoBank started with a single OS. If I want to use MoBank at the moment, I need an iPhone.

Now ipadio, which works with pretty much any mobile phone in the world, has created an iPhone application. I can still use ipadio from my current mobile… but if I want the extra features, I need an iPhone. Ocado. Google Earth. Amazon Kindle. All iPhone lovers. Of course, support for other operating systems may well follow, but who wants to wait?

So what’s going to save me from ending up with a mobile device I don’t really want?  What's going to save me from needing a not-really-cutting-edge device to run the latest software?  (Now THAT'S ironic, Morissette).

Perhaps technology development. Maybe the next iPhone (or the Apple Tablet) will have a higher spec and a better keyboard experience, both of which are important to me. Perhaps we’ll start seeing more apps for Android. Or perhaps commercial reality will come to my rescue.

Strand Consulting has recently published a report that describes the iPhone as a mobile operator's worst friend. It points to Apple’s small market share and the high data usage it encourages on flat-rate tariffs. In fact, it reckons that no mobile operator in the world has increased its overall turnover, profit and market share due to selling the iPhone.

Enthusiasm’s difficult to beat. I’m a big fan – but not when it overwhelms reality. Perhaps it’s the accountants with their Symbian smartphones and their BlackBerry devices that’ll have the last word on the iPhone. Meanwhile, I’ll hang on to my HTC for a little longer… and maybe I’ll take a look at second-hand iPhones on eBay when I have a moment.

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 11891

Tags:

1 comments on article "Enthusiasm is my enemy!"

1
0
Avatar image

Mark

10/21/2009 6:52 AM

Ewan MacLeod is unhappy with Apple's competitiors: ping.fm/9m2yM

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
1345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement