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Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Thursday, September 17, 2009

The landline phone may be fading... but its number still remains

Mark Bridge writes:

In last weekend’s Sunday Times, Ali Hussain asked "Is this the end for the landline phone?"

He pointed out that the average mobile bill almost halved between 2003 and 2008, while landline bills fell by less than a fifth – which has meant the average mobile bill is now lower than the average landline bill. He went on to list fibre-optic broadband, mobile broadband, mobile calls, VoIP calls and satellite phones as alternatives to using fixed-line phones.

If only life were that simple. Yes, there are alternatives to fixed-line phones... but there always have been. And some of the alternatives aren't all that practical.

First of all, mobile data costs haven’t fallen as dramatically as call costs. Sure, they’re on their way down – but out-of-bundle data usage can be painfully expensive. As can sat-phone calls.

Secondly, mobile data speeds still struggle to catch most home broadband services. And having a landline phone also guarantees you 100% coverage for calls, something even a femtocell can't always promise.

But I think the real reason the landline phone isn’t dead yet is trust. Stick a mobile number on the side of your trade van – especially if you use magnetic signage – and many people will label you a fly-by-night. Print a mobile number on your business card without adding a landline and you might as well print it on toilet paper, according to some business people. It's one of the reasons (apart from cost) that non-geographic numbers are unpopular. No landline equates to "no fixed abode".

Much of this trust and mistrust is misplaced, mind you. Skype is one of many telecom companies that’ll sell you a geographical ‘landline’ number without you needing to even set foot in your chosen town. I can have a virtual office in central London – and San Francisco – without getting out of bed. Yet we still trust landlines ahead of mobiles.

Having said all that, most of today’s first-time mobile buyers don’t think of telephone lines as things to trust. Instead they're a barely-necessary utility. And before too long we won’t be dragging numbers around with us, either. We’ll have dot.tel domains or something similar that’ll route calls to our chosen device wherever we are and whatever we're using.

Even at that point, the landline phone won’t reach the end of the line. (Sorry, couldn’t resist it). But it will become invisible. And that’s something the mobile phone companies need to be ready for as well. Meanwhile, the landline has definitely faded - but, like the Cheshire Cat's smile - its number remains.

Reliant Regal van

 

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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