Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online.

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012.

The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

Mark Bridge and James Rosewell report for from the final day at Mobile World Congress in Barcelona. James visits the WIP app developer conference, while Mark has conversations with Visa and with Dolby.

You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.

Independent mobile ad network InMobi has published its analysis of trends from the past year.

The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

Mark Bridge writes:

When I was a youngster, evangelists preached the gospel. Not the gospel according to Steve Jobs, Bart Simpson or Oprah Winfrey. The gospel of Jesus the Christ. That was all. That’s what the word meant.

In recent years, the word ‘evangelist’ has evolved to gain a wider meaning. We have Product evangelists. Customer evangelists. Developer evangelists. Technology evangelists. Even Word of Mouth evangelists (which sounds rather like being an ‘evangelism evangelist’, I reckon). Anyway, I’m sure you get the picture.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

The Toshiba Portege G900 smartphone is reviewed, we interview new Extreme Mobile MD John McFarnon, Ian White from Mobile News talks about customer service, we play with Flexis Extreme and we discuss the week’s industry news headlines.

10 things you need to know about the Apple iPhone, an exclusive interview with Unique Distribution's new CEO, industry news and gossip, Ian White's outspoken opinion and a review of the 'phoneAlarm' utility program.

What's happening at Truphone? We talk to the company’s CEO, James Tagg. Ian White tells us about "poaching", and the team review the latest news and views from around the industry, plus review the Sony Ericsson W910i and Spybot Search & Destroy.

The team are joined by Faisal Sheikh of Fone Doctors and Ian White of Mobile News to discuss T-Mobile's rumoured exit from the dealer channel, 3G for all, as well as the rest of the weeks news. They review the O2 Cocoon and debate "Is the mobile internet finally ready for consumers?", and Theme-DIY to customise Nokia series 60s.

The team review the HTC Touch an iPhone contender, debate the question "Are customers getting the mobile services they want?", bring you the latest news and find time to review "Kojak - Detective Puzzles".