Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online.

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012.

The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

Mark Bridge and James Rosewell report for from the final day at Mobile World Congress in Barcelona. James visits the WIP app developer conference, while Mark has conversations with Visa and with Dolby.

You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.

Independent mobile ad network InMobi has published its analysis of trends from the past year.

The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

Mark Bridge writes:

When I was a youngster, evangelists preached the gospel. Not the gospel according to Steve Jobs, Bart Simpson or Oprah Winfrey. The gospel of Jesus the Christ. That was all. That’s what the word meant.

In recent years, the word ‘evangelist’ has evolved to gain a wider meaning. We have Product evangelists. Customer evangelists. Developer evangelists. Technology evangelists. Even Word of Mouth evangelists (which sounds rather like being an ‘evangelism evangelist’, I reckon). Anyway, I’m sure you get the picture.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

A review of the Nokia 7373 and Sony Ericsson K810i, all the news plus "Are we all swapping Pink for Prada?". There's also a look at Lyric EMI and Ascendo Photos for Blackberry.

The team discuss the changes taking place on the UK high street with 02 pulling out of Phones 4U. Has the Market matured? We also review the Samsung F700 and the HP iPAQ 514, plus Ghost Rider + VolumeCare Pro software for your mobile.

The team look at the cash back crisis impacting the mobile industry, plus review the BlackBerry 8800 and Nokia E90 Communicator. 2 new pieces of software with Andy McNab's Enigma Force and Quickoffice Premier v4.

This week the team look at all the latest news from GSM world, review 2 new phones from Nokia and Sony Ericsson the 8800 and W880i. We also look at smart2go and The Bird - Evil has Wings.

The week the team take a look at the D840 from Samsung and the V3xx from Motorola. They also debate the evolution of VoIP for mobile over the past 6 months, as well as review the latest news from the past 7 days. This weeks software review includes Sonic the Hedgehog and amaZe advertising support GPS navigation software.