Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Wednesday, January 6, 2010

Today, Nexus One... tomorrow, the world

Mark Bridge writes:

To my mind, the Google Nexus One is just another Android-powered handset. It’s a very good Android-powered handset – and one that might dissuade me from my planned upgrade to a Motorola Milestone – but in reality it’s only another phone.

And, as I mentioned yesterday, I don’t think Google’s method of selling the phone is going to transform mobile retailing. Well, no more than the internet is doing already.

Because that’s not why the Nexus One has been created. No, it’s all about marketing - and a much bigger picture.

Marketing because – as I’ve said before – Android needed a bit of a push. It wasn’t a spotlight-grabbing starlet like the iPhone and its operating system. And the Nexus One is a particularly Google-flavoured Android phone.

Marketing because Google’s brand isn’t going to complain when the world’s media comes knocking at its door. Google holding a press event on the eve of CES 2010 will get plenty of coverage – even if there’s not much to say. (There were moments during the product launch when I was genuinely embarrassed. Colour-changing trackball?  Accelerometer-influenced photo viewer?  You’ve got Robert flippin’ Scoble in the room and you’re talking to him about the frilly knickers your phone’s wearing?) 

Marketing because "our primary business is advertising", according to Andy Rubin, Google’s vice president of engineering. Making it easier for mobile users to access the web – particularly Google’s bits of the web – makes perfect sense.

Marketing because Google’s acquisition of AdMob means it’s extra-keen to get people looking at mobile websites with advertisements on them.

And marketing because it extends the Google brand. Forget your Nokia – you’ve got a Google phone. Forget your ISP – you’ve got a Google email address. Forget your sat nav – you’ve got Google Maps. Forget Word - you've got Google Docs. Now forget your laptop. What next?  Your wallet?

Probably, to be honest. Although you’ll still need your wallet to buy the Nexus One. Which reminds me of an interview that Google CEO Eric Schmidt gave over three years ago. If you dig out The Fonecast programme 16, you’ll hear a discussion about the burgeoning area of mobile advertising… and a mention of Mr Schmidt’s assertion that buying and using mobile phones should be free to customers who are prepared to watch advertising.

To state the obvious, that’s not happened. The game hasn't changed that much... yet. As I said yesterday, this could be the start of something big. But it’s not the start of the mobile phone distribution model being transformed. Oh no. It’s much bigger than that. Google really does want to change the world.
 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 6667

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 21st July 2006

This week Iain and Mark take a deeper look at mobile security and crime, they review the massive 4GB N91 from Nokia and look at a a budget video phone from LG.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 12th July 2006

As well as a brief look at the News this week the gang look at both ends of the new handset spectrum with the QTek 8500 and the BenQ-Siemens E61. James Rosewell provides an overview of how to get music and video to your mobile from DVDs and CDs.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 7th July 2006

In The Fonecast this week, industry veteran Iain Graham and tech enthusiast Mark Bridge take a close look at the ultra-slim Samsung D900, they pore over the Nokia N73 smartphone and they evaluate a couple of new software downloads. In addition, application developer James Rosewell joins them for a revealing conversation about mobile blogging.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 2nd July 2006

In The Fonecast this week, Iain Graham and Mark Bridge review the new Nokia N93 and Sony Ericsson W850i mobile phones, guest James Rosewell takes a look at competition from VoIP, HSDPA technology is demystified and a couple of new software downloads are evaluated.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First100101102103104105106107109

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement