Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Saturday, February 2, 2013

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

Following the boom of smartphones we have seen device after device released each month. With so many new devices hitting the market, consumers are faced with the tough decision of either keeping their trusty mobile or spending more money and upgrading. But how long are consumers hanging on to older models?

The following chart shows the top 15 HTC devices as measured by % of web traffic generated by HTC devices during December 2012 in the United States. They're arranged in ascending order of release date as measured by 51Degrees.mobi mobile analytics.

Percentage of all HTC originated web traffic during December 2012 in the United States by device model

% of all HTC originated web traffic during December 2012 in the United States by device model. Source 51Degrees.mobi Mobile Analytics.

The EVO 4G - first released in June 2010 - stands out as contributing 20% of HTC’s web traffic.

Analysing all HTC devices by age from the month they were first released shows just how popular for web access pre-2012 HTC devices still are.

Percentage of all HTC originated web traffic during December 2012 in the United States by month released

% of all HTC originated web traffic during December 2012 in the United States by device age in months. Source 51Degrees.mobi Mobile Analytics.

This simple analysis indicates exactly how much the mobile market is changing. Devices are hanging around for a lot longer as their lives are extended through multiple software and app upgrades which don’t require increased hardware capabilities. Many consumers don’t need the latest quad core phones to shave milliseconds off the time taken to perform basic tasks.

It’s not only the software that is kept up-to-date; the mobile web is now getting a lot of attention from web designers. Web sites optimised for small screen mobile devices are simpler to display and use.

The fact that older HTC devices are just so good is cold comfort for HTC CEO Peter Chou, in charge of reversing HTC's fortunes. HTC, later than others, realised they need to shrink their range and bring focus to their marketing in 2012. Only two months stand out for product releases in the above charts, showing that HTC are narrowing the range and focusing launches.

You can follow the fortunes of HTC, and any other manufacturer, with the free Mobile Analytics tools available at 51Degrees.mobi.

Documents to download

  • HTC by Device ModelPercentage of all HTC originated web traffic during December 2012 in the United States by device model
  • HTC by MonthPercentage of all HTC originated web traffic during December 2012 in the United States by month released
Print
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, OpinionNumber of views: 14007

Tags: research browser htc smartphone

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 21st July 2006

This week Iain and Mark take a deeper look at mobile security and crime, they review the massive 4GB N91 from Nokia and look at a a budget video phone from LG.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 12th July 2006

As well as a brief look at the News this week the gang look at both ends of the new handset spectrum with the QTek 8500 and the BenQ-Siemens E61. James Rosewell provides an overview of how to get music and video to your mobile from DVDs and CDs.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 7th July 2006

In The Fonecast this week, industry veteran Iain Graham and tech enthusiast Mark Bridge take a close look at the ultra-slim Samsung D900, they pore over the Nokia N73 smartphone and they evaluate a couple of new software downloads. In addition, application developer James Rosewell joins them for a revealing conversation about mobile blogging.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 2nd July 2006

In The Fonecast this week, Iain Graham and Mark Bridge review the new Nokia N93 and Sony Ericsson W850i mobile phones, guest James Rosewell takes a look at competition from VoIP, HSDPA technology is demystified and a couple of new software downloads are evaluated.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First100101102103104105106107109

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2024»
MonTueWedThuFriSatSun
30123456
78910111213
14151617181920
21222324252627
28293031123
45678910

Archive

Terms Of Use | Privacy Statement