Latest Podcast



Featured Articles

Friday, September 20, 2013

Consumers will download over 100 billion mobile apps this year, says new report

New figures from technology research company Gartner anticipate that 102 billion applications will be downloaded from mobile app stores this year, up from 64 billion in 2012. Less than one in ten of those apps will be chargeable to download, according to Gartner’s forecasts.

However, total revenue generated from mobile apps is expected to reach $26 billion (£16 billion) in 2013, up from last year’s total of $18 billion.

In-app purchases are expected to account for 48% of this app store revenue by 2017, up from 11% last year and 17% in 2013.

Brian Blau, research director at Gartner, said “Free apps currently account for about 60% and 80% of the total available apps in Apple's App Store and Google Play, respectively. iOS and Android app stores combined are forecast to account for 90% of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones.”

Worldwide Mobile App Store Downloads (millions of downloads)

  2012 2013 2014 2015 2016 2017
Free downloads 57,331 82,876 127,704 167,054 211,313 253,914
% free downloads 89.6% 91.0% 92.0% 93.0% 94.0% 94.5%
Paid-for downloads 6,654 9,186 11,105 12,574 13,488 14,778
Total downloads 63,985 102,062 138,809 179,628 244,801 268,692

[Report]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 6858

Tags: research android applications ios

1 comments on article "Consumers will download over 100 billion mobile apps this year, says new report"

2
0
Avatar image

Mark

9/20/2013 8:49 PM

Patrick Pettay, Director of Business Development EMEA at InMobi, has issued the following comment about Gartner's app store forecast:

"Gartner's forecast of over 100 billion downloads by the end of the year really show the scale of the app market and its continued ferocious growth. The forecast revenues of $26 billion illustrate how lucrative a market this is for developers."

"However, for developers to succeed they need to fully understand the life-time value (LTV) of their app users, keeping them on-board through analytics and segmentation. Understanding the fundamentals of app purchase behaviour will help them to add new users at varying value and cost, thus maximising the difference between the cost of acquisition and the revenue earned. Developers should be looking carefully at in-app purchases (IAP) whilst using advertising to those who don’t engage in IAP. To tap into this exponential market growth, it is imperative that developers plan to re-target past users who are much more likely to re-engage than new users, at a lower cost. The dollars and app adoption by users will continue its upward trajectory; it will be those developers who understand the importance and drivers of high LTV that will succeed and reap the rewards of the booming app economy.”

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Mobile Monday London: Acceleration and Finance

Podcast - 21st February 2014

This podcast takes a look at the issue of finance for start-ups - and, in particular, at Accelerators for tech-based companies.

It's a discussion that was recorded at Mobile Monday London earlier this week with a panel including Jon Bradford of Techstars, Simon Devonshire from Telefonica's Wayra, Diane Perlman from Microsoft Ventures and Simon Cook of DFJ Esprit.

Author: The Fonecast
0 Comments
Article rating: No rating

From smartphones to security... and from wireless charging to connected machines

Podcast - 19th February 2014

We start this week's report with two new smartphones: a flagship Android device from LG and a dual-boot handset from Geeksphone.

We also talk about the health effects of mobile phones, a new mobile loyalty app, wireless charging, machine-to-machine connections, the purchase of Viber and a recent acquisition by Google.

Author: The Fonecast
0 Comments
Article rating: No rating

SMS security and text message spam

Podcast - 14th February 2014

In the past few months, the topics of security and privacy have gripped the mobile industry. The humble SMS text message has been subjected to particular attention, both on its own and in association with smartphone apps.

John Murtagh, CTO at text message specialist Anam Technologies, explains more about the risks involved with SMS, the challenges for mobile network operators and the solutions that can protect consumers.

Author: The Fonecast
0 Comments
Article rating: No rating

Big changes for Microsoft, Sony and Brightstar... plus the rest of the week's mobile industry news

Podcast - 12th February 2014

After catching up with last week's Microsoft announcement about new CEO Satya Nadella, we go on to talk about big changes for Brightstar and Sony as well.

There's also mobile payment news from MasterCard and Weve, some patent agreements, a warning about second-hand smartphone sales, a forecast of mobile data growth and a report about app developers.

Author: The Fonecast
0 Comments
Article rating: No rating

Searching for the UK's Most Innovative Mobile Company with the Smart UK Project

Podcast - 9th February 2014

The Smart UK project is an annual government-supported competition looking for the UK's Most Innovative Mobile Company.

A few days ago, all 20 companies on the competition shortlist gave a short presentation to the Smart UK panel of judges. Afterwards, Mark Bridge spoke to some of the entrants to discover exactly what they had to offer - and how they planned to disrupt the mobile industry.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7891012141516Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2025»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive

Terms Of Use | Privacy Statement