Latest Podcast



Featured Articles

Friday, September 20, 2013

Consumers will download over 100 billion mobile apps this year, says new report

New figures from technology research company Gartner anticipate that 102 billion applications will be downloaded from mobile app stores this year, up from 64 billion in 2012. Less than one in ten of those apps will be chargeable to download, according to Gartner’s forecasts.

However, total revenue generated from mobile apps is expected to reach $26 billion (£16 billion) in 2013, up from last year’s total of $18 billion.

In-app purchases are expected to account for 48% of this app store revenue by 2017, up from 11% last year and 17% in 2013.

Brian Blau, research director at Gartner, said “Free apps currently account for about 60% and 80% of the total available apps in Apple's App Store and Google Play, respectively. iOS and Android app stores combined are forecast to account for 90% of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones.”

Worldwide Mobile App Store Downloads (millions of downloads)

  2012 2013 2014 2015 2016 2017
Free downloads 57,331 82,876 127,704 167,054 211,313 253,914
% free downloads 89.6% 91.0% 92.0% 93.0% 94.0% 94.5%
Paid-for downloads 6,654 9,186 11,105 12,574 13,488 14,778
Total downloads 63,985 102,062 138,809 179,628 244,801 268,692

[Report]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 6895

Tags: research android applications ios

1 comments on article "Consumers will download over 100 billion mobile apps this year, says new report"

2
0
Avatar image

Mark

9/20/2013 8:49 PM

Patrick Pettay, Director of Business Development EMEA at InMobi, has issued the following comment about Gartner's app store forecast:

"Gartner's forecast of over 100 billion downloads by the end of the year really show the scale of the app market and its continued ferocious growth. The forecast revenues of $26 billion illustrate how lucrative a market this is for developers."

"However, for developers to succeed they need to fully understand the life-time value (LTV) of their app users, keeping them on-board through analytics and segmentation. Understanding the fundamentals of app purchase behaviour will help them to add new users at varying value and cost, thus maximising the difference between the cost of acquisition and the revenue earned. Developers should be looking carefully at in-app purchases (IAP) whilst using advertising to those who don’t engage in IAP. To tap into this exponential market growth, it is imperative that developers plan to re-target past users who are much more likely to re-engage than new users, at a lower cost. The dollars and app adoption by users will continue its upward trajectory; it will be those developers who understand the importance and drivers of high LTV that will succeed and reap the rewards of the booming app economy.”

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
1345678910Last

Recent Podcasts

Mobile phones, mobile patents, mobile payments, mobile software... and more

Podcast - 27th November 2013

This week we're talking about two big announcements from BlackBerry: a luxury smartphone and some major management changes.

We also discuss the latest Samsung/Apple patent ruling, Vodafone's new mobile wallet, Android licensing, Doro's anti-virus deal, BYOD and the rise of the 'selfie'.

Author: The Fonecast
0 Comments
Article rating: No rating

Protecting children from text message cyber-bullying

Podcast - 22nd November 2013

With more than half of all pre-teen children reported to be using text messaging as their main form of mobile communication, it's not surprising to hear that bullies are taking advantage of SMS to attack their victims.

But what can mobile networks do to help these victims of cyber-bullying?  Louise O'Sullivan of Anam Technologies explains why she thinks network operators are apparently reluctant to take action - and why other organisations need to get involved.

Author: The Fonecast
0 Comments
Article rating: No rating

High-flying phones, hands-free phones, cash-free wallets and messaging madness

Podcast - 20th November 2013

This week's headline-grabbing product launch is the Motorola Moto G, which promises a decent Android smartphone at a very attractive price.

We also discuss new rules about mobile phones on planes, a new campaign to ban hands-free calls in cars, falling SMS revenue, mobile wallets and BlackBerry's $1 million investment.

Author: The Fonecast
0 Comments
Article rating: No rating

From the UK's newest smartphone manufacturer to the world's largest 4G tariff... and much more

Podcast - 13th November 2013

The past few days have been a good time for launches. Twitter has floated on the stock exchange, Kazam has revealed its smartphone range and EE has created a tariff with a million gigabytes of mobile data.

On the other side of the coin, Acer's CEO is quitting, Vodafone UK has missed its 3G coverage target and hackers can take control of your handset's camera to ascertain PIN codes.

Author: The Fonecast
0 Comments
Article rating: No rating

A new hope for BlackBerry... and a new challenge for Android

Podcast - 6th November 2013

It looks like BlackBerry is safe for the moment... but not with the takeover many had expected.

Meanwhile Google launches the Nexus 5, Nortel's patents are sent into battle, EE promises ever-faster 4G, the FAA allows electronic devices to be used throughout flights and we celebrate a record quarter for smartphone shipments.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1011121315171819Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2025»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive

Terms Of Use | Privacy Statement