Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Thursday, April 22, 2010

The iPhone and its data are still uneasy bedfellows

Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

FastConnect's features include a directory and automatic connection to all The Cloud's WiFi hotspots.

Lovely.

Except... hang on a mo... O2 UK iPhone customers already get free WiFi from The Cloud. And the iPhone is famously easy to use. So why has The Cloud bothered to create this app?

Here's what Steve Nicholson, The Cloud's CEO, has to say.

“We strongly suspect only a fraction of O2 iPhone customers are aware of this free service and would consequently encourage them to download the app from the app store to get quick and free access to our network.”

A-ha. So most of O2's iPhone users – either through accident or design – don't care about their free WiFi. Yet they're still going online. And that means they're probably hammering O2's data service. Not a good thing, as O2 has already admitted.

Which brings me to today's puzzle. Now, you might think that each O2 customer who didn't use free WiFi was good news for The Cloud. Unused capacity is money saved, right?  Which would mean The Cloud had little incentive to encourage uptake of the free offer. Yet here's 'WiFi made simple', with CEO Steve promoting WiFi as “the only solution in delivering an acceptable service” for mobile video and even daring to knock his mobile network mates by suggesting “that traditional cellular networks will struggle to deliver acceptable quality”.

So... whose idea was this app?  O2, I'm just asking...

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 10880

Tags: o2 apple data

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Mobile Monday London: Acceleration and Finance

Podcast - 21st February 2014

This podcast takes a look at the issue of finance for start-ups - and, in particular, at Accelerators for tech-based companies.

It's a discussion that was recorded at Mobile Monday London earlier this week with a panel including Jon Bradford of Techstars, Simon Devonshire from Telefonica's Wayra, Diane Perlman from Microsoft Ventures and Simon Cook of DFJ Esprit.

Author: The Fonecast
0 Comments
Article rating: No rating

From smartphones to security... and from wireless charging to connected machines

Podcast - 19th February 2014

We start this week's report with two new smartphones: a flagship Android device from LG and a dual-boot handset from Geeksphone.

We also talk about the health effects of mobile phones, a new mobile loyalty app, wireless charging, machine-to-machine connections, the purchase of Viber and a recent acquisition by Google.

Author: The Fonecast
0 Comments
Article rating: No rating

SMS security and text message spam

Podcast - 14th February 2014

In the past few months, the topics of security and privacy have gripped the mobile industry. The humble SMS text message has been subjected to particular attention, both on its own and in association with smartphone apps.

John Murtagh, CTO at text message specialist Anam Technologies, explains more about the risks involved with SMS, the challenges for mobile network operators and the solutions that can protect consumers.

Author: The Fonecast
0 Comments
Article rating: No rating

Big changes for Microsoft, Sony and Brightstar... plus the rest of the week's mobile industry news

Podcast - 12th February 2014

After catching up with last week's Microsoft announcement about new CEO Satya Nadella, we go on to talk about big changes for Brightstar and Sony as well.

There's also mobile payment news from MasterCard and Weve, some patent agreements, a warning about second-hand smartphone sales, a forecast of mobile data growth and a report about app developers.

Author: The Fonecast
0 Comments
Article rating: No rating

Searching for the UK's Most Innovative Mobile Company with the Smart UK Project

Podcast - 9th February 2014

The Smart UK project is an annual government-supported competition looking for the UK's Most Innovative Mobile Company.

A few days ago, all 20 companies on the competition shortlist gave a short presentation to the Smart UK panel of judges. Afterwards, Mark Bridge spoke to some of the entrants to discover exactly what they had to offer - and how they planned to disrupt the mobile industry.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7891012141516Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement