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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Thursday, November 19, 2009

Everyone’s selling Android phones… but who’s selling Android?

Mark Bridge writes:

Samsung. Huawei. Acer. HTC. Motorola. LG. Toshiba. Sony Ericsson. INQ. Dell. They’re all after a slice of the Android cake. (The Android cake is an éclair at the moment. Not particularly good for slicing. But I digress).

And my, what advertisements we’ve seen. Most recently Motorola has been knocking the iPhone while HTC has been playing with marker pens.

But those ad campaigns are mainly about manufacturers and phones. As you’d expect, really. Not about Android.

Compare and contrast with Apple, which sells its mobile operating system and its mobile phone together. You could even argue, given the recent TV commercials, it’s barely selling the phone at all. It’s all about the apps. Everyone who’s anyone has an iPhone that’s pregnant with applications… and they want you to know about each and every one of them.

Is that a problem?  Yes, for Android.

Android for saleIt seems that interest in Android is starting to fade – because no-one’s really selling the benefits. Recently, mobile game business Gameloft has said it’s cutting back its Android game development. “Google has not been very good to entice customers to actually buy products”, said Gameloft’s finance director Alexandre de Rochefort.

It’s a similar story from Gartner analyst Roberta Cozza, who says the Android platform is lacking a decent central marketing strategy.

So – what’s going to happen?

Are Google or the Open Handset Alliance going to start advertising Android?  I think not. Google’s rather too busy with its Chrome OS and the OHA’s members have way too many diverse interests.

Of course, we could see Google pushing Android with the much-rumoured ‘Google phone’ that’s expected next year.

Or – perhaps – we’ve already seen the beginning of the next stage. It is, surely, no coincidence that the Motorola Droid’s name contains the second syllable of Android. No coincidence that the Droid's iPhone-knocking ad campaign talked about operating system capabilities. And no coincidence that the Motorola Droid got version 2.0 of Android before the code was barely dry. If it really is no coincidence but is part of an agreement between Motorola and Google, who knows what could be next from this partnership?  Android-lovers just need to hope it happens soon enough to maintain the momentum.

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Recent Podcasts

The week's top mobile industry news stories, from Motorola to malware

Podcast - 5th February 2014

This week's podcast starts with Lenovo's purchase of the Motorola Mobility smartphone business. Was it a good deal for everyone?

We also talk about network infrastructure sharing in the UK, mobile malware, 3G coverage, misleading apps, mobile advertising, Samsung's retail plans and global tablet sales.

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Mobile network disagreements, unexpected price rises, patents, takeovers and 4G data

Podcast - 29th January 2014

We start this week's podcast by looking at the new Ofcom rules that should end unexpected mid-contract price rises for UK mobile phone customers.

There's also talk about misleading mobile network advertising, patent agreements, takeover bids, satellite broadband and 4G data usage... plus a curious patent application from Google.

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Mobile payments, connected contact lenses, secure smartphones and much more

Podcast - 22nd January 2014

In this week's podcast, James Rosewell and Mark Bridge talk about the new Zapp mobile payment scheme, Google's healthcare plans and an ultra-secure smartphone.

Also on the agenda are HP's new phablets, Jimmy Wales joining a UK MVNO, Apple's in-app purchases and plenty of research about tablets.

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Google acquires Nest, O2 closes its Wallet, SMS usage falls... plus the rest of the week's mobile industry news

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This week's podcast starts with talk about money, as Google buys smart thermostat company Nest Labs while O2 UK closes its mobile Wallet product.

We're also looking at the decline of SMS text messaging in the UK, the end of the Cash4phones recycling business, an alleged security breach that wasn't what it seemed, mobile service on the Channel tunnel and the growth of 4G.

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Predictions for 2014 and beyond with Florent Stroppa of OnMobile

Podcast - 10th January 2014

Mark Bridge talks to Florent Stroppa, General Manager Europe for mobile value-added service specialist OnMobile.

In today's programme Florent explains what 2014 holds for the mobile industry, what he thinks will happen in the slightly more-distant future - and what lessons we can learn from 2013.

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