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UK mobile ad spending up 127% from last year

The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013.

It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.

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UK mobile advertising spend is now almost 10% of all internet ad spending

Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.

As a result, mobile now accounts for 9.7% of all digital advertising spending.

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57 of the top 100 UK brands now have a mobile optimised website

57 of the top 100 UK brands now have a mobile optimised website

57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.

That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.

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New survey finds nearly two-thirds of mobile video is watched at home

A new US-based study from the Interactive Advertising Bureau (IAB) has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’.

A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.

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UK mobile ad spending is up 132% from last year

New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.

Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

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Article rating: 4.0
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Recent Podcasts

Mobile phones, mobile patents, mobile payments, mobile software... and more

Podcast - 27th November 2013

This week we're talking about two big announcements from BlackBerry: a luxury smartphone and some major management changes.

We also discuss the latest Samsung/Apple patent ruling, Vodafone's new mobile wallet, Android licensing, Doro's anti-virus deal, BYOD and the rise of the 'selfie'.

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Protecting children from text message cyber-bullying

Podcast - 22nd November 2013

With more than half of all pre-teen children reported to be using text messaging as their main form of mobile communication, it's not surprising to hear that bullies are taking advantage of SMS to attack their victims.

But what can mobile networks do to help these victims of cyber-bullying?  Louise O'Sullivan of Anam Technologies explains why she thinks network operators are apparently reluctant to take action - and why other organisations need to get involved.

Author: The Fonecast
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High-flying phones, hands-free phones, cash-free wallets and messaging madness

Podcast - 20th November 2013

This week's headline-grabbing product launch is the Motorola Moto G, which promises a decent Android smartphone at a very attractive price.

We also discuss new rules about mobile phones on planes, a new campaign to ban hands-free calls in cars, falling SMS revenue, mobile wallets and BlackBerry's $1 million investment.

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From the UK's newest smartphone manufacturer to the world's largest 4G tariff... and much more

Podcast - 13th November 2013

The past few days have been a good time for launches. Twitter has floated on the stock exchange, Kazam has revealed its smartphone range and EE has created a tariff with a million gigabytes of mobile data.

On the other side of the coin, Acer's CEO is quitting, Vodafone UK has missed its 3G coverage target and hackers can take control of your handset's camera to ascertain PIN codes.

Author: The Fonecast
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A new hope for BlackBerry... and a new challenge for Android

Podcast - 6th November 2013

It looks like BlackBerry is safe for the moment... but not with the takeover many had expected.

Meanwhile Google launches the Nexus 5, Nortel's patents are sent into battle, EE promises ever-faster 4G, the FAA allows electronic devices to be used throughout flights and we celebrate a record quarter for smartphone shipments.

Author: The Fonecast
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