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UK mobile ad spending up 127% from last year

The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013.

It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.

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UK mobile advertising spend is now almost 10% of all internet ad spending

Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.

As a result, mobile now accounts for 9.7% of all digital advertising spending.

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57 of the top 100 UK brands now have a mobile optimised website

57 of the top 100 UK brands now have a mobile optimised website

57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.

That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.

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New survey finds nearly two-thirds of mobile video is watched at home

A new US-based study from the Interactive Advertising Bureau (IAB) has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’.

A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.

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UK mobile ad spending is up 132% from last year

New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.

Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

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Article rating: 4.0
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Recent Podcasts

BlackBerry contemplates its future, Vodafone reveals its 4G plans and ZTE puts its phones on eBay

Podcast - 14th August 2013

This week we're talking about BlackBerry's options for the future, Vodafone's 4G launch, Apple's patent victory and LG's new smartphone.

We also discuss ZTE selling its Firefox phones on eBay, Nokia's acquisition of NSN, the cost of phone calls in Europe, the controversy about recycling bins that monitor footfall and the new face promoting HTC.

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Motorola reveals the Moto X, O2 readies its 4G and the UK government cures black spots

Podcast - 7th August 2013

The Motorola Moto X smartphone opens this week's show, despite not having a European release... but there's plenty of other UK news.

We talk about O2's plans to launch 4G mobile services later this month, we look at the ASA's ruling against EE, we contemplate the government's plans to eliminate some mobile 'black spots', we wonder when Android's market share will start to shrink - and we discuss many other mobile telecom stories as well.

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Interview with Ruth Barnett of SwiftKey

Podcast - 2nd August 2013

James Rosewell interviews Ruth Barnett, head of communications at British-based technology company SwiftKey.

As well as talking about the SwiftKey keyboard app they also discuss competition in the mobile application space, working with manufacturers and the opportunities presented by 'Bring Your Own Device' schemes.

Author: The Fonecast
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Google's new gadgets, freedom for 4G frequencies and many mid-year mobile results

Podcast - 31st July 2013

In this week's show we look at Google's new product announcements, O2's closure of its mobile telecare service and the clearance of radio frequencies for 4G services.

We also talk about the latest collection of quarterly results from Apple, Samsung, Amazon, LG and Facebook. Who's doing well - and should anyone be worried?

Author: The Fonecast
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Challenging results, crowd-sourced smartphones and cracked SIM security

Podcast - 24th July 2013

We start this week's show by discussing the recent quarterly results from Google, Nokia, Vodafone and Microsoft.

There's also time to talk about SIM security, Ubuntu's crowd-funded smartphone, the HTC One mini, smart watches and an unusual process for recharging your phone battery.

Author: The Fonecast
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