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Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Sunday, January 30, 2011

In-app advertisements are often clicked in error, says research

47% of mobile app users in the USA say they click on more mobile ads by mistake than they do deliberately, according to new research. The study was conducted by Harris Interactive on behalf of online advertising company Pontiflex. It suggests almost half of mobile ad spending is wasted.

Younger people are particularly likely to click by accident; 61% of mobile app users aged 18-34 click or tap on mobile ads by accident more often than by intention.

Zephrin Lasker, co-founder and CEO of Pontiflex, said “Clicks aren't an effective way of measuring mobile ad campaigns and these survey findings prove it. First, by taking the user out of the app to a clunky browser, clicks make for a disruptive experience. Second, the fact that most people say they click on ads by mistake more often than they do on purpose is particularly striking. If you are a mobile marketer, why would you run a Cost-Per-Click campaign?”

The Pontiflex survey showed that 95% of mobile app users use free apps and 41% use paid apps.

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Recent Podcasts

Operating Systems: a new set of Davids emerge to challenge the incumbent Goliaths

Podcast - 22nd July 2013

This panel discussion about new mobile operating systems was recorded at Mobile Monday London on 15th July 2013.

It's chaired by Geoff Blaber of CCS Insight with contributions from the GSMA's Alex Sinclair, David Wood of Delta Wisdom (and formerly of Symbian), Andreas Constantinou from Vision Mobile, Victor Palau of Canonical and Christian Heilmann from Mozilla Corporation.

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Nokia, Microsoft, BlackBerry, Telefonica and much more... all in this week's podcast

Podcast - 17th July 2013

There's big news from big names this week as Nokia announces a new smartphone, Microsoft announces a new structure and Research In Motion announces a new name.

We also talk about O2 UK's backhaul deal, Apple's eBook court case, a complaint about advertising and plenty more as well.

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A security scare, a new mobile payment service, some quarterly results and loads of money

Podcast - 10th July 2013

We start this week's podcast by talking about an Android security risk - before moving on to new 4G services from EE, a drop in Nook tablet prices and a couple of quarterly results that disappointed the stock market.

In addition we discuss insurance complaints, Bluetooth Smart technology, a new multi-million investment in Shazam and some research about the future of apps.

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Will mobile data kill SMS, does all-IP mean less security - and what's the future for mobile networks?

Podcast - 5th July 2013

Robin Kent, operations director at Adax Europe, talks to Mark Bridge about some of the challenges facing mobile network operators as data usage increases.

They discuss how networks can differentiate their services, how can they monetise the app phenomenon, whether mobile data will kill voice and SMS... and the privacy concerns that arise around all-IP communication.

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New mobile products from Sony, Firefox and Sainsbury's

Podcast - 3rd July 2013

In our podcast this week we're discussing the new SmartWatch from Sony, talking about Firefox OS smartphones and contemplating Vodafone's partnership with Sainsbury's.

We're also looking at complaint figures, roaming charges, pay as you go pricing, joint ventures, BlackBerry's recent results and the future of Windows Phone.

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