Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Tuesday, January 3, 2012

Don't worry about explaining your mobile design, just make sure it works

Mark Bridge writes:

Chinese mobile manufacturer ZTE has just announced a new mobile phone design philosophy. It’s called “Caring, Creative, Simple, Smart” and - let’s be honest - you could say it sounds a little trite.

The announcement was accompanied by a statement attributed to Gao Feng, ZTE Mobile Phone Innovative Design Director.

“The philosophy is based on four core principles”, said Mr Gao. “The ‘caring’ aspect is meant to illustrate our consideration of customer needs. ‘Creative’ is included to emphasize innovation and new designs and the ‘simple’ tenant of the philosophy refers to the sleek, clean appearance of devices. The ‘smart’ pillar refers to designing a product in a way that is intelligent and socially responsible.”

If that was the only quote I’d read about ZTE design, I wouldn’t be writing this.

But it’s not today’s announcement that really caught my eye. When I was doing some research I spotted an interview from December 2009 in which Gao Feng describes the design process as “presenting flowers to lover” - where customers are the lover, products are the flowers and being customer-centred means listening to your lover and giving them what they desire. He later goes on to talk about the challenges of industrial design as “like dancing in handcuffs and shackles”.

A nice turn of phrase... and what appears to be a very practical perspective. On that basis, I’m not sure today’s announcement was really needed. I think ZTE ought to let Mr Gao and his products do the talking next time.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, OpinionNumber of views: 7170

Tags: research opinion zte

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

From the archive: some of our favourite mobile industry interviews from 2007, 2008 and 2009

Podcast - 5th June 2013

We're celebrating the seventh anniversary of The Fonecast this month with a handful of our favourite interviews from the early years.

You'll hear Ben Whitaker from Masabi, Truphone co-founder James Tagg, former Olympic athlete Steve Backley OBE and online banking pioneer Steve Townend.

Author: The Fonecast
0 Comments
Article rating: No rating

The latest mobile industry news: from the delayed 'Facebook phone' to life-saving QR codes

Podcast - 29th May 2013

This week's podcast begins with a report about a delay - or perhaps even cancellation - for the UK launch of HTC's Facebook phone, the HTC First.

We then move on to Vodafone's results, an Android app scare for Sky, Samsung's successes, contactless payments, potentially life-saving QR codes and an uncomfortable story about a smuggled mobile phone.

Author: The Fonecast
0 Comments
Article rating: No rating

New devices from BlackBerry, HP and Jolla... plus a new purchase for Yahoo

Podcast - 22nd May 2013

We start this week's podcast by talking about Yahoo and Tumblr before moving on to discuss Google's recent developer conference.

There are product announcements from BlackBerry, HP and the former MeeGo developers at Jolla... and there's some interesting mobile app news as well.

Author: The Fonecast
0 Comments
Article rating: No rating

Good news from Nokia, unwelcome headlines for EE and a profitable year at Sony

Podcast - 15th May 2013

Three new smartphones launched at three separate events. Yes, Nokia has definitely been busy in the past few days.

As well as talking about Finland's finest phones, we also discuss recent claims made about EE, annual results from Sony, smart metering, 5G technology, virus protection, Vodafone and the worldwide growth of mobile phones.

Author: The Fonecast
0 Comments
Article rating: No rating

From airports to airtime... and from mobile ads to mobile apps

Podcast - 8th May 2013

We start today's programme with the promise of a faster roll-out for the UK's mobile broadband services.

Next on the agenda is tablet sales... followed by mobile security, mobile boarding passes, quarterly results, acquisitions, advertising and management succession.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1718192022242526Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement