Mobile advertising network madvertise has arranged more than $10 million in new funding, with US-based Blumberg Capital and previous investor Earlybird Venture Capital both agreeing to provide funds.

Berlin-based madvertise has grown over the last two years to become market leader in Germany, Austria and Switzerland, making it one of the largest mobile ad networks in Europe. Last week, the company announced that its turnover had increased more than 300% in the first half of 2011.

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

In The Fonecast feature this week we're looking at mobile applications and trying to work out exactly what makes a good app.

We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.

In this special feature we look at the current state of mobile applications and try to discover what makes a good app. You'll hear contributions from madvertise CEO Carsten Frien and 2ergo Product & Technology Director Colin McCaffery.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week's news report begins with quarterly figures from Samsung and Apple - and a discussion about what the future may hold for iOS.

We also talk about instant messaging versus SMS, the end of Best Buy's European joint venture with Carphone Warehouse, patent wars, white spaces and connected cars.

It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

In this special feature we're looking around the GSMA Connected City at Mobile World Congress 2013.

Mark Bridge and Grant Notman discuss machine-to-machine communications and the Internet of Things, meeting people who've worked with 4G-enabled cars, port logistics, connected houses, m-health and the GSMA's own app development programme.

There's a diverse collection of mobile-related news in this week's 30-minute podcast.

We start with the new Twitter music service before moving on to discuss quarterly results, patent licensing, wireless charging, advertising and mobile payments... before ending with a curious report about app-controlled underwear.

This is the second part of our programme recorded at the April 2013 meeting of Mobile Monday London, where a panel of experts discussed the topic 'BYOD: A Faustian Pact?'

The panel was chaired by David Rogers of Copper Horse Solutions. His panellists were Caroline Maloney from Telefonica, Charles Brookson of Azenby, David Arnold from BlackBerry and Gemma Coles from Mubaloo.