Mobile advertising network madvertise has arranged more than $10 million in new funding, with US-based Blumberg Capital and previous investor Earlybird Venture Capital both agreeing to provide funds.

Berlin-based madvertise has grown over the last two years to become market leader in Germany, Austria and Switzerland, making it one of the largest mobile ad networks in Europe. Last week, the company announced that its turnover had increased more than 300% in the first half of 2011.

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

In The Fonecast feature this week we're looking at mobile applications and trying to work out exactly what makes a good app.

We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.

In this special feature we look at the current state of mobile applications and try to discover what makes a good app. You'll hear contributions from madvertise CEO Carsten Frien and 2ergo Product & Technology Director Colin McCaffery.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Can mobile devices be used for game-based learning as part of the school curriculum?

This discussion was recorded in Barcelona during Mobile World Congress 2013 as part of Heroes of the Mobile Fringe. The panel was moderated by Russell Buckley with contributions from Vincent Hoogsteder of Distimo, Volker Hirsch of BlackBerry and Alina Vandenberghe of Pearson.

Traditional media is in a state of flux, with consumers changing their media consumption habits. User-generated content, piracy and the rise of mobile are presenting even more challenges.

But what does it mean for publishers and media owners?

Today's edition of The Fonecast takes a look at the top mobile-related news stories from the past week, including the new Google Keep app, Apple's mapping acquisition and Facebook's VoIP service.

We also cover the BlackBerry World application store, a new UK 4G survey from eBay, in-car connectivity and the recent Yahoo! purchase of Summly.

Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

New businesses need more than just a good idea. They also need money. That's why the Mobile Monday London group chose 'Finance, Incubators and Accelerators' as the topic for its recent meeting.

This special report offers a variety of perspectives on business funding in a panel discussion with John Spindler, Alistair Hill, Nic Brisbourne, Sitar Teli, Michel Sabatier and Inma Martinez.