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giffgaff horror ads are still too scary for YouTube, rules ASA

UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

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HTC adds live video streaming to its RE camera

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

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Halloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

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The top mobile search terms of 2014

The top mobile search terms of 2014

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

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Top UK mobile search terms of 2012

Top UK mobile search terms of 2012

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

New phones, new CEOs, mobile payments and 4G growth

Podcast - 20th March 2013

In today's podcast we're talking about Samsung's new Galaxy S4 smartphone, BlackBerry's record-breaking purchase order and Intuit's mobile payment service.

There's also a discussion about the changes at ST-Ericsson, a new CEO coming to ARM, Vodafone's sponsorship plans, management moves at Android and the 2013 Mobile News Awards.

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Cutbacks for Motorola and no increases for Tesco Mobile... plus the rest of the week's news

Podcast - 13th March 2013

Today's podcast talks about job cuts at Motorola, a tariff promise from Tesco Mobile and a departing CEO at ST-Ericsson.

There's also news about acquisitions, application stores, European network standards and a chilly way of breaking into an encrypted smartphone.

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All the big news from Mobile World Congress... and much more

Podcast - 6th March 2013

We're back from Mobile World Congress 2013 with the latest news for the UK mobile phone industry.

Today's conversation covers new handsets, forthcoming operating systems, apps, mobile payments, VoIP, 4G and Facebook's two-tier internet.

Author: The Fonecast
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We report from Mobile World Congress 2013

Podcast - 1st March 2013

Today's podcast was recorded at Mobile World Congress 2013, where Mark Bridge has been reporting on the latest news from handset manufacturers.

He also drops into the Global Mobile Awards - and finds out who won the inaugural Dead Technology Award at the unofficial festival fringe.

Author: The Fonecast
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Article rating: 5.0

What to expect at Mobile World Congress 2013: Windsor Holden of Juniper Research

Podcast - 23rd February 2013

In today's special programme we're preparing for Mobile World Congress 2013. To find out what to expect, Mark Bridge talks to Dr Windsor Holden of Juniper Research.

Their conversation covers everything from Apple's absence to connected cows - and from new operating systems to paying for applications.

Author: The Fonecast
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