Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Thursday, April 22, 2010

The iPhone and its data are still uneasy bedfellows

Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

FastConnect's features include a directory and automatic connection to all The Cloud's WiFi hotspots.

Lovely.

Except... hang on a mo... O2 UK iPhone customers already get free WiFi from The Cloud. And the iPhone is famously easy to use. So why has The Cloud bothered to create this app?

Here's what Steve Nicholson, The Cloud's CEO, has to say.

“We strongly suspect only a fraction of O2 iPhone customers are aware of this free service and would consequently encourage them to download the app from the app store to get quick and free access to our network.”

A-ha. So most of O2's iPhone users – either through accident or design – don't care about their free WiFi. Yet they're still going online. And that means they're probably hammering O2's data service. Not a good thing, as O2 has already admitted.

Which brings me to today's puzzle. Now, you might think that each O2 customer who didn't use free WiFi was good news for The Cloud. Unused capacity is money saved, right?  Which would mean The Cloud had little incentive to encourage uptake of the free offer. Yet here's 'WiFi made simple', with CEO Steve promoting WiFi as “the only solution in delivering an acceptable service” for mobile video and even daring to knock his mobile network mates by suggesting “that traditional cellular networks will struggle to deliver acceptable quality”.

So... whose idea was this app?  O2, I'm just asking...

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 10924

Tags: o2 apple data

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Yahoo! gains a new CEO while RIM loses a patent case and O2 loses service

Podcast - 18th July 2012

It's a good week for Yahoo! as it appoints Marissa Mayer - previously Google employee number 20 - to the role of CEO. However, things aren't as cheery at Research In Motion, which has been ordered to pay over $147 million in a patent case.

Meanwhile O2 UK is recovering from a network problem that left around a third of its customers disconnected for almost a day.

Author: The Fonecast
0 Comments
Article rating: No rating

MeeGo returns, Samba Mobile offers free mobile data and WiFi starts taking over

Podcast - 11th July 2012

There's plenty of variety in The Fonecast this week. We start the podcast with news of MeeGo's resurrection by Finnish smartphone company Jolla before talking about a mobile network that’s giving away mobile data whenever its customers watch video advertisements.

There's also time to discuss Telefonica's recent deals, the rise of free WiFi availability, tablet-related legal action, malware in the Apple App Store and the truth behind a recent 'exploding mobile phone' story.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Ian Brown, CEO of Axell Wireless

How difficult is it to install mobile coverage on the London Underground?

In this special feature we're talking to Ian Brown from Axell Wireless about mobile phone coverage on the London Underground.

WiFi is now available on a number of London Underground stations - so why is it taking so long to arrange mobile phone service on the Tube?

Author: The Fonecast
0 Comments
Article rating: No rating

Google reveals its tablet, RIM admits delays and the Firefox OS gets closer

Podcast - 4th July 2012

This week's edition of The Fonecast takes a look at the new Google Nexus 7 tablet, wonders what's next for RIM and awaits the arrival of the forthcoming Firefox mobile platform.

There's also talk about HTC's partnership with Pioneer, Vodafone's European reorganisation, the new BT WiFi brand, Ofcom complaints, tariff problems and international roaming.

Author: The Fonecast
0 Comments
Article rating: No rating

Getting ready for Windows Phone 8, the Amazon Appstore and simpler international roaming

Podcast - 27th June 2012

In this week's podcast we're talking about the forthcoming Windows Phone 8 mobile operating system, the UK launch of the Amazon Appstore and the GSMA's plans to make international roaming easier to understand.

There's also time to discuss new mobile tariffs from Virgin Media, cars that call for help after an accident, some mobile shopping research and LG's future as a tablet manufacturer.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First3031323335373839Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement