Mobile advertising network madvertise has arranged more than $10 million in new funding, with US-based Blumberg Capital and previous investor Earlybird Venture Capital both agreeing to provide funds.

Berlin-based madvertise has grown over the last two years to become market leader in Germany, Austria and Switzerland, making it one of the largest mobile ad networks in Europe. Last week, the company announced that its turnover had increased more than 300% in the first half of 2011.

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

In The Fonecast feature this week we're looking at mobile applications and trying to work out exactly what makes a good app.

We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.

In this special feature we look at the current state of mobile applications and try to discover what makes a good app. You'll hear contributions from madvertise CEO Carsten Frien and 2ergo Product & Technology Director Colin McCaffery.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

It's a good week for Yahoo! as it appoints Marissa Mayer - previously Google employee number 20 - to the role of CEO. However, things aren't as cheery at Research In Motion, which has been ordered to pay over $147 million in a patent case.

Meanwhile O2 UK is recovering from a network problem that left around a third of its customers disconnected for almost a day.

There's plenty of variety in The Fonecast this week. We start the podcast with news of MeeGo's resurrection by Finnish smartphone company Jolla before talking about a mobile network that’s giving away mobile data whenever its customers watch video advertisements.

There's also time to discuss Telefonica's recent deals, the rise of free WiFi availability, tablet-related legal action, malware in the Apple App Store and the truth behind a recent 'exploding mobile phone' story.

In this special feature we're talking to Ian Brown from Axell Wireless about mobile phone coverage on the London Underground.

WiFi is now available on a number of London Underground stations - so why is it taking so long to arrange mobile phone service on the Tube?

This week's edition of The Fonecast takes a look at the new Google Nexus 7 tablet, wonders what's next for RIM and awaits the arrival of the forthcoming Firefox mobile platform.

There's also talk about HTC's partnership with Pioneer, Vodafone's European reorganisation, the new BT WiFi brand, Ofcom complaints, tariff problems and international roaming.

In this week's podcast we're talking about the forthcoming Windows Phone 8 mobile operating system, the UK launch of the Amazon Appstore and the GSMA's plans to make international roaming easier to understand.

There's also time to discuss new mobile tariffs from Virgin Media, cars that call for help after an accident, some mobile shopping research and LG's future as a tablet manufacturer.