Mobile advertising network madvertise has arranged more than $10 million in new funding, with US-based Blumberg Capital and previous investor Earlybird Venture Capital both agreeing to provide funds.

Berlin-based madvertise has grown over the last two years to become market leader in Germany, Austria and Switzerland, making it one of the largest mobile ad networks in Europe. Last week, the company announced that its turnover had increased more than 300% in the first half of 2011.

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

In The Fonecast feature this week we're looking at mobile applications and trying to work out exactly what makes a good app.

We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.

In this special feature we look at the current state of mobile applications and try to discover what makes a good app. You'll hear contributions from madvertise CEO Carsten Frien and 2ergo Product & Technology Director Colin McCaffery.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

In this week's podcast we find BlackBerry facing a legal battle, SMS spammers suffering a big fine and EE boosting its 4G data tariffs.

We're also talking about a new iPhone camera accessory from musician will.i.am, rich cross-network communications in Spain, free WiFi in Yorkshire and the year's most-popular mobile search terms.

This week's podcast starts with news that HP is unhappy - but we resist the temptation to include any saucy puns that might spice up the story.

The programme also covers Nokia's new Facebook-friendly phone, plans for white space technology in the UK, shopping on smartphones, Samsung's Chinese suppliers, the demand for mobile data and a new app from Orange that seems to threaten its mobile business.

There's plenty of talk about mobile networks in this week's podcast. We start with a new charity-focussed MVNO before moving on to Ofcom's plans for avoiding a mobile capacity crunch.

There's also talk about WiFi offloading, BlackBerry's free voice calling service, Nokia's map business and much more as well.

In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.

nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.

The UK's 4G spectrum auctions are given a start date, while RIM reveals the launch day for its BlackBerry 10 platform.

This week's podcast also covers the patent deal between Apple and HTC, the departure of Windows Live Messenger, the success of the Samsung Galaxy SIII and some mobile payment innovation.