Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Tuesday, November 1, 2011

Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

Atria Books, part of the Simon & Schuster publishing family, has released what it’s calling the first-ever smart book. A thousand copies of ‘The Impulse Economy’ by Gary Schwartz will have an NFC sticker attached, providing a web link to book-related content.

Hmmm. That’s not really a smart book, is it?  The same kind of logic means my NFC credit card turns my wallet into a ‘smart wallet’ and transforms the pocket of my jeans into ‘smart jeans’. It means my NFC-equipped smartphone is a smart smartphone.

Besides, if they’d wanted to save money and reach a wider audience, they could have used QR Code stickers instead. You know, the kind of barcode that’s used on smart posters, smart breakfast cereal, smart newspapers and smart magazines.

What’s that?  You’ve seen QR Codes on literature, too?  Surely not. That would be some kind of proto-smart book. You sure you’re not making it up?

However, despite my cynicism about the promotional campaign, I wouldn’t be at all surprised to see more books with embedded NFC chips. They’re already being used for much more than payments, URLs and contact information. Nokia is implementing NFC for simple Bluetooth pairing, for example. Why not put NFC chips in every book for libraries - or to help consumers search their own bookshelves?

But, for me, the most uncomfortable part of the announcement is that initial figure. Just a thousand NFC stickers have been ordered. Either NFC chips are still painfully expensive or there’s very little profit margin on the book.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, Applications, OpinionNumber of views: 7406

Tags: opinion nfc

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Trends, tablets and training with Faisal Sheikh from Fone Doctors

Podcast - 22nd June 2012

Iain Graham visits Faisal Sheikh of London-based Fone Doctors in today's audio feature.

They talk about the recent Fone Doctors relocation to new offices near London Bridge and Faisal's plans for a franchise outlet at Liverpool Street station before moving on to discuss training, customer service, the rise of the tablet and the demise of customer service.

Author: The Fonecast
0 Comments
Article rating: No rating

Microsoft makes tablets while Nokia makes cuts

Podcast - 20th June 2012

This week's mobile industry news podcast starts with two very different stories from Nokia and Microsoft: one is announcing closures, the other is expanding its manufacturing.

We also find time to talk about roaming tariffs, mobile money, intelligent vending machines and a handful of recent mobile-related acquisitions.

Author: The Fonecast
0 Comments
Article rating: No rating

Apple previews iOS6, Vodafone goes roaming and Xbox gets mobile

Podcast - 13th June 2012

In this week's mobile industry news podcast we're looking at Apple's new mobile operating system, Vodafone's money-saving European tariff and Microsoft's plans to expand the reach of its Xbox gaming console.

There's also talk about network sharing, legal battles, mobile apps, mobile payments and mobile retailing.

Author: The Fonecast
0 Comments
Article rating: No rating

Over The Air 2012

Podcast - 9th June 2012

James Rosewell reports from Over The Air 2012 in today's podcast.

The event, which took place on 1st and 2nd June 2012 at Bletchley Park, attracted around 600 mobile developers and designers to celebrate all things mobile.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 6th June 2012

We're taking a break from the current mobile industry news headlines this Diamond Jubilee week. In fact, we're celebrating our own anniversary because it's six years since we first started recording The Fonecast.

Listen to this week's podcast and we'll take you back to 2006, a year in which 'mobile music' meant ringtones, the Nokia N95 redefined 'smart' and we reported rumours of a new Apple 'iPod phone' being prepared by Foxconn.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First3132333436383940Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement