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UK mobile ad spending up 127% from last year

The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013.

It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.

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UK mobile advertising spend is now almost 10% of all internet ad spending

Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.

As a result, mobile now accounts for 9.7% of all digital advertising spending.

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57 of the top 100 UK brands now have a mobile optimised website

57 of the top 100 UK brands now have a mobile optimised website

57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.

That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.

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New survey finds nearly two-thirds of mobile video is watched at home

A new US-based study from the Interactive Advertising Bureau (IAB) has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’.

A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.

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UK mobile ad spending is up 132% from last year

New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.

Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

The new HTC camera, EE TV, an ethical smartphone, Ofcom complaints, mobile payments and M2M

Podcast - 15th October 2014

This week's podcast begins with news about the new 'quad play' television service offered in the UK by EE.

We also talk about HTC's new camera, an ethical smartphone, a complaint from Ofcom, mobile payments, machine-to-machine connections and yet another online security breach.

Author: The Fonecast
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A split for HP, a separation for eBay and a billion dollar disagreement for Samsung

Podcast - 8th October 2014

We begin this week's podcast with stories that go beyond the mobile industry, as HP plans to split into two companies and eBay prepares to separate itself from PayPal.

We're also talking about the Microsoft/Samsung legal case, a new Tesco tablet, BT's updated text relay service, a new way to avoid buying a stolen iPhone... and #Hairgate.

Author: The Fonecast
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We talk about Phones 4u, the BlackBerry Passport, Bendgate and much more mobile news

Podcast - 1st October 2014

In this week's podcast we begin with more news about Phones 4u, as Carphone Warehouse steps in to help iPhone 6 buyers.

We also talk about problems at Apple, a brand new handset from BlackBerry, mobile payments, phones on planes and a device that promises to stop people from texting while driving.

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Seven days of mobile industry news: new products, an acquisition, a break-up and a security update

Podcast - 24th September 2014

This week's podcast begins with the latest news from Phones 4u, where hundreds of jobs have been saved but there are a large number of redundancies as well.

Iain, James and Mark then talk about new products from Amazon, BlackBerry and Panasonic, mobile payment innovation from Indonesia and the UK, the acquisition of IoT specialist Neul and Apple's updated privacy policy.

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A week of mobile industry news, from Apple iPhone 6 shortages to the uncertain future facing Phones 4u

Podcast - 17th September 2014

Iain Graham, James Rosewell and Mark Bridge start this week's podcast by looking back at the launch of the iPhone 6, the Apple Watch and the Apple Pay service.

They then move on to discuss the troubles at Phones 4u, a UK smartphone launch from O2, another smartphone launch that's been put on hold, Microsoft's gaming plans - and more.

Author: The Fonecast
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