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UK mobile ad spending up 127% from last year

The amount of money spent on mobile-based advertising in the UK grew by 127% year-on-year to £429.2 million in the first half of 2013.

It means that 14.1% of all digital advertising spend is now targeted at mobile devices, which is nearly double the same period last year.

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UK mobile advertising spend is now almost 10% of all internet ad spending

Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.

As a result, mobile now accounts for 9.7% of all digital advertising spending.

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57 of the top 100 UK brands now have a mobile optimised website

57 of the top 100 UK brands now have a mobile optimised website

57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.

That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.

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New survey finds nearly two-thirds of mobile video is watched at home

A new US-based study from the Interactive Advertising Bureau (IAB) has found that 63% of digital video watching on mobile phones happens at home, not when the user is ‘on the move’.

A significant portion (36%) of this home-based video watching takes place in a room where a TV, desktop computer or tablet is also available for viewing.

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UK mobile ad spending is up 132% from last year

New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.

Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

The week's biggest mobile industry news stories, from flying smartphones to falling profits

Podcast - 9th July 2014

We have a varied collection of mobile industry news stories in this week's podcast, including new rules affecting airline passengers with smartphones.

We also talk about BlackBerry giving up its European research centre, Vodafone installing fibre-optic broadband, Samsung's profits, spending on mobile advertising, M2M adoption and WiFi on trains.

Author: The Fonecast
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Talking about smartwatches, smartphones, roaming charges and customer complaints

Podcast - 2nd July 2014

In this week's podcast we talk about two of the big announcements from Google I/O: a new version of Android and the retail launch of smartwatches powered by 'Android Wear'.

We also talk about Android-based smartphones from Nokia and Blackphone, network complaints in the UK, a reduction in European roaming charges and mobile ticketing.

Author: The Fonecast
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A week of mobile news, including a US launch for the Amazon Fire smartphone and a UK launch for Google Glass

Podcast - 25th June 2014

This week's podcast covers the launch of the first Amazon smartphone and the introduction of Google Glass to the UK.

We also talk about new WiFi-powered voice services from EE and Three, plans to reduce mobile 'black spots', BlackBerry's app partnership, smartphone theft, 4G innovation... and rechargeable trousers.

Author: The Fonecast
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A week of mobile news: 5G technology, takeovers, tablets, tax and trackers

Podcast - 18th June 2014

We open this week's podcast with news about the European Commission and South Korea working together on 5G mobile technology.

There's a quick look at Samsung's new tablet, some acquisition deals to talk about, a tax investigation, research into wearable devices and plenty of other mobile industry news as well.

Author: The Fonecast
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Mobile industry news... including new smartphones, new tablets and a new satellite broadband service

Podcast - 11th June 2014

This week's podcast begins with Ofcom's plans to cut the wholesale cost of inter-network mobile phone calls. But what benefit will consumers see?

Iain, James and Mark then move on to discuss luxury smartphones, a new handset on the high street, mobile broadband for aircraft passengers, government monitoring, the growth of smartphones - and 4G-equipped donkeys.

Author: The Fonecast
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