Yahoo! and Nokia have announced a 'worldwide strategic alliance' after five years of working together. The companies say they will use each others' strengths in email, instant messaging, maps and navigation services to provide consumers with 'world-class experiences' on PCs and mobile devices.
• Yahoo!'s maps will now be branded as "powered by Ovi", with Nokia becoming the exclusive provider of Yahoo!'s maps and navigation services.
• Ovi's chat and email services will now be provided by Yahoo! and branded as "Ovi Mail / Ovi Chat powered by Yahoo!"
• Both companies aim to eventually let consumers use a single Ovi/Yahoo! username across their services.
Olli-Pekka Kallasvuo, Nokia's CEO, said "Delivering great user experiences - both online and on your mobile - is what this alliance is all about. We're enabling millions of Yahoo! customers in key markets including North America to discover the unique capabilities that Ovi Maps brings. Similarly, Yahoo!'s online expertise will bring exciting mail and messaging enhancements to millions of Ovi Mail customers across almost every country around the world, many of whom will have their first Internet experience on their mobile."
Co-branded services are expected to become available from the second half of 2010.