Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Tuesday, May 8, 2012

London NFC advertising disappoints

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, OpinionNumber of views: 8990

Tags: advertising uk opinion nfc

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 1st October 2011

Mark Bridge heads to Bletchley Park for Over The Air 2011, a unique annual event for mobile developers. This is the first of two special reports; today Mark catches up with Dr Sue Black, Daniel Appelquist and Paul Johnston to learn exactly what Over The Air is all about.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 28th September 2011

HP, Facebook and Twitter are all up for discussion in The Fonecast this week, along with customer service complaints, mobile security failings and children with iPhones.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 21st September 2011

There's a wide variety of mobile industry news in this week's podcast, from the launch of Google Wallet to the appearance of Windows 8 on a tablet device. Plus we talk about RIM's results, Apple's advertising, InMobi's investment... and much more.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 16th September 2011

We listen to the European Commission's eCall announcement by Neelie Kroes. It marks the start of the EC's planned introduction of in-car emergency call technology by 2015.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 14th September 2011

In this week's edition of The Fonecast we're covering a wide range of mobile industry topics, from apps to ads, from patents to payments... and from mobile TV to Flash video.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First4546474850525354Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement