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Survey: companies are missing out on using mobile to make their customers feel cared for

Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

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Mobile messaging provider Mblox acquires CardBoardFish and Zoove

Mobile messaging provider Mblox has announced the completion of two acquisitions.

It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.

Author: The Fonecast
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The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Author: The Fonecast
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New strategy and online identity for mBlox

Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.

It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.

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New mTicket app for UK rail travel

There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.

It follows last year’s mobile app from thetrainline.com and Masabi.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

The week's biggest mobile industry news stories, from flying smartphones to falling profits

Podcast - 9th July 2014

We have a varied collection of mobile industry news stories in this week's podcast, including new rules affecting airline passengers with smartphones.

We also talk about BlackBerry giving up its European research centre, Vodafone installing fibre-optic broadband, Samsung's profits, spending on mobile advertising, M2M adoption and WiFi on trains.

Author: The Fonecast
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Talking about smartwatches, smartphones, roaming charges and customer complaints

Podcast - 2nd July 2014

In this week's podcast we talk about two of the big announcements from Google I/O: a new version of Android and the retail launch of smartwatches powered by 'Android Wear'.

We also talk about Android-based smartphones from Nokia and Blackphone, network complaints in the UK, a reduction in European roaming charges and mobile ticketing.

Author: The Fonecast
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A week of mobile news, including a US launch for the Amazon Fire smartphone and a UK launch for Google Glass

Podcast - 25th June 2014

This week's podcast covers the launch of the first Amazon smartphone and the introduction of Google Glass to the UK.

We also talk about new WiFi-powered voice services from EE and Three, plans to reduce mobile 'black spots', BlackBerry's app partnership, smartphone theft, 4G innovation... and rechargeable trousers.

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A week of mobile news: 5G technology, takeovers, tablets, tax and trackers

Podcast - 18th June 2014

We open this week's podcast with news about the European Commission and South Korea working together on 5G mobile technology.

There's a quick look at Samsung's new tablet, some acquisition deals to talk about, a tax investigation, research into wearable devices and plenty of other mobile industry news as well.

Author: The Fonecast
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Mobile industry news... including new smartphones, new tablets and a new satellite broadband service

Podcast - 11th June 2014

This week's podcast begins with Ofcom's plans to cut the wholesale cost of inter-network mobile phone calls. But what benefit will consumers see?

Iain, James and Mark then move on to discuss luxury smartphones, a new handset on the high street, mobile broadband for aircraft passengers, government monitoring, the growth of smartphones - and 4G-equipped donkeys.

Author: The Fonecast
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