Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, November 6, 2009

Probably the best Bluetooth headset brand in the world

Mark Bridge writes:

I really don’t want to make a habit of pointing at surveys and laughing – or even scratching my head in the kind of theatrical gesture used by Stan Laurel – but I should imagine there was some wry amusement at Strategy Analytics this week.

They’d been talking to car owners in Europe and the USA about their preferred brand for Bluetooth headsets and speakerphones. In the United States, 45% of respondents said Bose was their preferred brand. Excellent news for Bose. Excellent news for Bose stockists. Except – oh, hang on a moment – Bose doesn’t make Bluetooth headsets or handsfree loudspeakers. Now, I realise this doesn’t invalidate the survey in any way. And it’s worth pointing out I’ve only read the press release, not the $2999 report. But it shows that the results of surveys can be misinterpreted. If respondents had been asked to pick their preferred Bluetooth headset brand from a list including Rolls-Royce, Carlsberg and Google, perhaps we’d have had a different winner.

Are the management of Bose crying into their tweeters?  Possibly not. They may be upset that they’ve missed an opportunity. But, then again, they may have investigated the mobile accessory market and deemed it unprofitable. Are bona fide Bluetooth headset manufacturers upset that they’re runners-up to an imaginary product?  Not necessarily. Consumers may even be less inclined to complain (and therefore more tolerant of problems) if they’ve not bought their preferred brand.

Incidentally, when it comes to the figures, Strategy Analytics contacted 625 car owners. Bose was the most preferred brand in the US, followed by Motorola and Sony. Sony was favourite in Western Europe; it was also rated as ‘unacceptable’ the least of all brands evaluated. In addition, Nokia and Motorola came out relatively well - unlike Plantronics, Jawbone, BlueAnt and Parrot, which hadn’t been heard of by over half the respondents in the USA. Mind you, as long as people are buying their products when they go shopping, none of these brands are likely to be complaining too much.

Carlsberg: a popular Bluetooth headset brand?

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 9443

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 9th December 2009

This week there's our usual look at the biggest mobile industry headlines - including Google's new photo-powered mobile search service - and Chris Caudle from the IMPDA tells us how the UK's independent mobile phone dealers have coped with the last 12 months.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 2nd December 2009

Iain Graham, James Rosewell and Mark Bridge discuss the week's mobile industry headlines, from Samsung's touchscreen success to the future of Nokia's manufacturing business. There's also an interview with Guy Phillipson of the IAB about mobile advertising, consumer concerns and online mobile services.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 25th November 2009

This week we talk to Shazam CEO Andrew Fisher about the mysteries of mobile music discovery. And, as usual, there's a look at the week's mobile industry news - from T-Mobile's data leak to the launch of O2-backed virtual network giffgaff.
Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 18th November 2009

Mobile VoIP provider Nimbuzz launches an international calling service, so we talk to company CMO Neal Fullman. And we also take a look at the week's other headlines, from Samsung bada to text messages in GCSE exams.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 11th November 2009

This week we're talking to Simon Wainewright from SitexOrbis about using mobile technology to protect lone workers. And there's a lot of other industry news as well, from EU Telecom Reform to Rick Astley's iPhone worm.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7172737476787980Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement