Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, June 11, 2010

An extra 74 percent of nothing is still nothing

Mark Bridge writes

Ah, the joys of multiplying by zero. (Not to be confused with the joys of dividing by zero; I remember an old Casio calculator that didn’t have an ‘overflow’ error message and would simply keep counting until the batteries ran out. But I digress).

I was reminded of my school maths lessons when I saw a news release from Orange UK this week.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK was quoted as saying “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup”.

The small print at the bottom of the page explained that Steve meant viewing sessions, not necessarily the number of viewers or the total viewing time, but let’s overlook that.

In fact, let’s overlook the statement entirely. There’s no mention of what the ‘viewing figures’ were in the summer of 2009, so the statistic is pretty meaningless.

Now, call me cynical, but I’m sure Steve would have mentioned those figures if they were any good. Yes, I know people do use mobile TV. And I know streaming over 3G is replacing the dream of DVB-H and DMB, offering much greater availability.

But an extra 74% of ‘nothing specific’?  That’s not real maths, is it?

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, OpinionNumber of views: 9911

Tags: orange television

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 13th August 2008

The Fonecast returns to its usual format this week, catching up on industry headlines including Ikea’s virtual network, new mobile music services and a surprising survey. There’s also time in the podcast for a quick preview of the new Sony Ericsson T700.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 6th August 2008

This week we've recorded a special version of The Fonecast for the summer holidays. Download it and discover our top ten tips for taking your phone abroad: essential information whether you're advising customers or planning your own escape!

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 30th July 2008

This week's edition of The Fonecast includes an interview with United Mobile's UK Managing Director about VoIP, a preview of the new S2 Skypephone and a look at news headlines & rumours from the past seven days.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 23rd July 2008

Iain Graham, Mark Bridge and James Rosewell from The Fonecast take an in-depth look at mobile industry headlines from the last seven days, including the potential changes to text charges when using your phone abroad. In addition, there's a preview of the Motorola ROKR E8.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 16th July 2008

In this week's edition of The Fonecast we take a look at the Samsung Tocco and talk to Amirul Choudhury from ChyTel Communications. As usual, we’ll also be having our regular discussion about the latest mobile industry headlines.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First8586878890929394Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement