Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

Mobile messaging provider Mblox has announced the completion of two acquisitions.

It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.

It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.

There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.

It follows last year’s mobile app from thetrainline.com and Masabi.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We're looking at the latest mobile industry news and talking to Chris Caudle from the Independent Mobile Phone Dealers Association about his organisation's plans to resolve cashback problems. There's also a quick review of the new Samsung G810 multimedia phone.

This week's edition of 'The Fonecast' visits the Mobile World Congress in Barcelona with a special report from Mobile News online editor Mark Sennett. Iain Graham and Mark Bridge take their usual look at the latest mobile industry headlines - and there's a review of the forthcoming LG KF600 dual-screen phone.

This week's edition of 'The Fonecast' looks at all the latest mobile industry headlines, with a special focus on the proposed Microsoft & Yahoo! merger. We talk to Faisal Sheikh about faulty phones and also review the new Garmin nuvifone.

This week's edition of 'The Fonecast' investigates the recent boom in mobile broadband and USB modem sales by talking to the Commercial Product Manager for Hugh Symons Telecom. There's also a review of the Motorola MOTO U9 and the usual look at mobile industry headlines from the past 7 days.

This week the team look at the Nokia N82, talk to Adrian Foot of "The Phone Shop" about 3's connection policy, take a deeper look at unlocking and firmware upgrades, plus bring you the latest news and rumours.