Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

Mobile messaging provider Mblox has announced the completion of two acquisitions.

It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.

It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.

There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.

It follows last year’s mobile app from thetrainline.com and Masabi.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week Iain and Mark look at mobile industry headlines from the last 7 days and interview Paul Smith about the cashback problems that hit Mobile Media Systems - the owner of Phoneboxdirect. They also review the Sony Ericsson W960i: an 8GB music-playing touch-screen handset.

Download this week's free podcast from TheFonecast.com to discover the mobile industry news headlines from the last seven days, including an assortment of closures, takeovers, departures and developments. The Fonecast team also reviews the new 3G-equipped Nokia 8800 Arte.

This week The Fonecast interviews Russell Raynor from Mobile Business Solutions about the problems of being a dealer, we chat to Faisal Sheikh about unlocking the Apple iPhone, we look at the week's industry headlines and we review the BlackBerry Pearl 8120.

This week Iain talks to John George from JAG about his company's recent expansion. Iain, Mark and James also discuss the week's industry headlines - including the latest iPhone and gPhone stories - and look at the new 5-megapixel Samsung G800.

We review the 3 USB modem, talk to Crispin Thomas from TMTI and Stuart Turner from Fonesure - and discuss the week's mobile industry headlines.