Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, September 25, 2009

And our survey said...

Mark Bridge writes:

The coolest person in the country admires the French president's wife and lives in East London. Oh, and they use a BlackBerry by day but an iPhone by night.

That's what recent surveys say. Nonsense, isn’t it?

I couldn’t resist writing a follow-up to yesterday’s complaint about our obsession with the minutiae of mobile phones. I know it’s a bit rich coming from someone in the marketing business on a website that’s dedicated to mobile industry news, but bear with me for a moment.

Last week, mobile phone comparison website rightmobilephone.co.uk published the results of a survey.

76% of people said the Apple iPhone was the coolest looking phone... and 57% of people said the BlackBerry was the most professional looking phone, although they didn't seem to mention a specific model. LG phones are 'girly', the Apple iPhone is 'manly' and the Nokia 3210 (a specific model at last – hurrah!) is retro.

Words fail me. Well, no, they don’t. Polite words fail me.

It’s just a bit of self-promoting fun for rightmobilephone.co.uk – and perhaps I should sit down with a cup of tea and relax a bit – but I don’t see many other industry segments doing this as regularly as the mobile business. Does Komatsu make the coolest bulldozer? Can we find a thousand people to tell us who makes the most professional-looking office chair?

Yes, I know that press releases are all about publicity. Online security companies release the results of surveys that tell us people want more online security. The makers of backup solutions reveal that most consumers don’t have an adequate backup solution. It’s just… oh, I dunno… could some of you try a bit harder, please?

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 14240

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 16th January 2008

The team take a good look at the N95 8GB from Nokia, speak to Stephen Spillett about his plans for Mainline, and bring you all the news and rumours from the past 7 days.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 9th January 2008

To start the New Year the team look back on 2007, review the Motorola W377 and bring you all the festive seasons rumours and news.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 19th December 2007

This week the team takes its regular look at mobile news headlines from the last week. We revisit our predictions from 2006, make new predictions for 2008 and also review the music-playing Samsung F210.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 12th December 2007

Iain, Mark and James take a good look at the mobile industry's news headlines from the last week. There's also an interview with Nokia's Tom Erskine about the new "Nokia Comes With Music" service and a review of the Giorgio Armani–Samsung luxury mobile phone.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 5th December 2007

This week 'The Fonecast' takes its regular look at mobile industry headlines from the last 7 days. We also interview Mary-Carol Harris about the O2 Wallet project and review the new Nokia N82.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First91929394969899100Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement