Mark Bridge writes
Ah, the joys of multiplying by zero. I was reminded of my school maths lessons when I saw a news release from Orange UK this week.
Steve Wallage, Head of Sport Partnerships and Services for Orange UK was quoted as saying “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup”.
Mark Bridge writes:
I loved the film WarGames. I saw it in the cinema when it came out… and developed a minor crush on Ally Sheedy as a result. If you don’t remember the film – or haven’t seen it – the plot centres on a young computer hacker who almost starts World War III while playing an illicit online game of Global Thermonuclear War with a military computer.
It’s time to take sides. Are you with Apple… or are you against them? Sorry, sitting on the fence is no longer acceptable. Not sure? Okay, try this one for size. Are you with Google… or are you against them? Still undecided?
Right – here’s your third choice. Are you with the Rebel Alliance?
It's not often that a news story about the Apple iPhone prompts me to remember a bible verse... but this week was an exception.
The story was in The Washington Post and it was headlined 'Apple's iPhone does well without being the best'. “Very true,” I thought, as I remembered something similar I'd written last summer.
Welcome to the Carnival of the Mobilists #224. If you’re a regular visitor to The Fonecast and have no idea what the Carnival is, this is a summary of the week’s best blogging about all things mobile. It travels the internet, alighting at a different mobile-related website every week.
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 11350
Tags: advertising tradedoubler
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