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Wednesday, July 14, 2010

Half of us don't know our partner's mobile phone number

Research from 'life assistance' company CPP, which provides a variety of advice, insurance and practical help, says we're increasingly relying on mobiles to replace our own memories.

23 million adult Britons – 47% of the population - can't remember their partner's mobile number by heart, 30 million (61%) have the same problem with their best friend's number and 22 million (45%) don't know their parents' mobile number.

However, 92% of adults are able to recall their home fixed-line number and 60% know their parents' landline.

It indicates a serious problem if mobile phones are lost, stolen or damaged. In fact, 67% of respondents said they were anxious about losing the numbers stored on their phones but only 43% had a written backup and even fewer – just 18% – have an electronic copy on their computer.

Michael Lynch from CPP said "Our research shows that people are so heavily reliant on their mobile phones, that they'd be lost without them. And even if not caught in an emergency situation, our research shows that four in 10 victims have admitted that they've lost contact with friends when they've lost or had their phones stolen."

CPP offers five tips for remembering telephone numbers:

Step 1: Visualise the number - picture the numbers in your head. Think about what they would look like, what colour they would be, what they would look like on a business card or in your handwriting.

Step 2: Recite the number out loud. Recite the number three times right away, and again in one minute. Recite them every few minutes out loud. Even create rhythm in the sequence of numbers to the tune of a well-known song.

Step 3: Practise dialling the number. Move the fingers in the way in which it would be used to dial the number while reciting the number.

Step 4: Group the numbers together. The human mind naturally remembers numbers better in groups of three and four.

Step 5: Look for personal associations with the numbers. Associate numbers to birthdays, ages, pin numbers or other things that are personal to you. Your mind will recall the numbers when the association is thought up.

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Opinion Articles

‘The Eyes Have It’ at Mobile World Congress

James Rosewell writes:

DoCoMo are one of many network operators and handset manufacturers demonstrating innovative new products as Mobile World Congress. Our eye was caught by the employee demonstrating “Eye Controlled Earphones”. It’s a good job the ladies from the CBOSS stand weren’t walking past at the time.

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'Mobile Money Monday' at Mobile World Congress

James Rosewell writes:

Monday’s Mobile World Congress conference agenda dedicated one of 4 streams to Mobile Money - Transfers, Transactions and Technology allowing all stakeholders to share experiences and debate the future of Mobile and Money.

Two types of service dominated presentations and panel discussions; Near Field Communication (NFC) technology enabling payment at traditional Point of Sale (PoS), and the Mobile Wallet replacing plastic or cash.

Author: The Fonecast
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‘Innovation Corner’ at Mobile World Congress

James Rosewell writes:

Here’s my pick of the 3 most innovative companies I’ve uncovered at the 2010 Mobile World Congress.

Cootek.com win the prize for simplest innovation... an accurate touch screen keyboard. They’re a few months away from being ready to release the software to handset manufacturers, but the demo handsets worked very well. The keyboard assumes the user is not going to press the intended key, but in fact might miss and press another key in the same area. Based on this knowledge and an extensive dictionary of words and language context, it’s able to determine the intended word with surprising accuracy. I sincerely hope their technology will be made available for the Nexus One in the not too distant future.

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Google “Mobile First” from Eric Schmidt’s Key Note at Mobile World Congress

James Rosewell writes:

Google CEO, Eric Schmidt, presented a compelling vision of a mobile centric future. The phone has become the “high value end point” for Google services enabled by a combination of increasing handset power, mobile data networks and cloud computing. By far the scarcest resource is the bandwidth available through the mobile data networks. Google appear committed to work with Mobile Network Operators (MNO) to maximise bandwidth usage, although several audience questions suggested scepticism from the main stream mobile industry. Eric expressed a need to maintain a harmonious relationship with MNOs stating Google could not operate its service on mobile devices without their co-operation.

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The great Windows Mobile 7 conspiracy theory

Mark Bridge writes:

I like a good conspiracy theory. A good one, mind you. None of this “Funny thing happened on the way to Mars” nonsense. Oh no, not me. And, despite occasionally mirroring Jerry Fletcher by balancing a bottle on the door handle, I’ve never been inclined to publish such a theory. Until now.

You see, it’s Mobile World Congress in a fortnight’s time. Which is when the great and the good of the mobile industry – along with their mates and hangers-on – head for Barcelona. Microsoft will be there. They’re holding a press briefing on Monday afternoon. And there’s a lot of talk about Windows Mobile 7 being (unofficially) on the agenda. But where’s the evidence?

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