UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.

Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.

76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.

And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

Mark Bridge writes:

Every time a British citizen finds themselves in trouble abroad – whether the problem is pirates, police, having a drink or having a cuddle – it’s very likely someone somewhere will say “you should have checked first”.

That’s sensible advice when it comes to looking at the FCO website… but an extra reminder about checking the legality of your technology came this week when biofuel bus driver Andy Pag was arrested in India for using a satellite phone.

James Rosewell writes:

If you work for a sizeable organisation it’s 65% likely your email, contacts, calendar and task list will all reside on a Microsoft Exchange server. That’s quite a lot of mobile phones to connect and synchronise with Exchange. Microsoft has a solution called ActiveSync now supported by Nokia, Apple and a few others. RIM requires a server that IT departments need to install to allow their BlackBerry users to access these features.

Android has been left behind when it comes to accessing ActiveSync.

James Rosewell writes:

Last week I decided to use my own hard earned money to buy the latest high-end HTC smartphone running Android 2.1 in the form of the Google Nexus One. I’ve not used an Android-based device as my main phone for some time so was keen to understand the improvements to the operating system and see for myself how fast the Snapdragon processor really is.

Mark Bridge writes:

So you’re stuck at home because the snow’s made your journey to work too hazardous?  Or perhaps you just needed a little peace and quiet to finish an important project?

Well, technology can certainly make your life easier – but how can you make the best of it?  Here are my top ten tips… all gathered from personal experience. So switch on your BlackBerry, connect to your VPN and let’s do some telecommuting.

Mark Bridge writes:

To my mind, the Google Nexus One is just another Android-powered handset. It’s a very good Android-powered handset – and one that might dissuade me from my planned upgrade to a Motorola Milestone – but in reality it’s only another phone.

And, as I mentioned yesterday, I don’t think Google’s method of selling the phone is going to transform mobile retailing. Well, no more than the internet is doing already.

Because that’s not why the Nexus One has been created.

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.