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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

f u cn rd ths thn wts th prblm?

Iain Graham writes:

Text language. Why do they do it?  What an interesting question!  Normally asked by people who have never ever sent a text, believing it to be the invention of the devil!! "Texters are vandals, doing to our language what Genghis Khan did to his neighbours eight hundred years ago" asserted Jhn (sorry) John Humphrys of Radio Four fame writing in the Daily Mail. The new 'text language' has been blamed for many things including...

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Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

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Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

Author: The Fonecast
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Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

My word, Anakin Skywalker was a smart boy. Child prodigy. Wunderkind. Genius, some would say, albeit fictional.

But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

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Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

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Saturday, March 2, 2013

Most mobile internet users are as happy with mobile advertising as they are with TV or online ads

Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online. In addition:

  • 46% said they’d made purchases using their mobile device
  • 45% said their mobile device had influenced their in-store purchases
  • 67% felt it had provided them with better options, and
  • 75% said they’d been introduced to something new via their mobile device.

59% of mobile users said they were now as comfortable with mobile advertising as they were with TV or online advertising. 54% had noticed mobile ads while using a mobile application, 40% on a search engine, 27% on a retailer website and 23% on a video website.

The popularity of online mobile shopping - m-commerce - is also increasing. 66% of consumers had spent money on an activity via a mobile device, while 80% of consumers expect to buy something via mobile in the next 12 months.

Naveen Tewari, InMobi’s CEO and co-founder, said “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48%), at a social event (45%), commuting (60%) and shopping (43%). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies.”

[InMobi blog]

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Categories: Retailing, Applications, NewsNumber of views: 14673

Tags: advertising research shopping inmobi

1 comments on article "Most mobile internet users are as happy with mobile advertising as they are with TV or online ads"

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Scott

3/4/2013 10:47 PM

This is some great information.

Once we can get this info into the hands of local business owners, it should really open their eyes to the need to have a mobile presence and to provide their customers with a way to shop via mobile devices.

Great stuff. Thanks for publishing it.

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