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Thursday, June 27, 2013

New European rules explain what telecom operators should do if they lose consumer information

The European Commission is introducing new rules that define what fixed-line telecom operators, mobile telecom operators and Internet Service Providers should do if their customers’ personal data is lost, stolen or compromised in any way. These rules, described as ‘technical implementing measures’, are designed to ensure consumers are treated similarly across the EU and to make sure businesses can take a pan-European approach to any problems.

Although rules about data breaches have been place as part of the EU’s ‘Digital Agenda’ since 2011, this new Commission Regulation provides companies with extra clarity and gives customers extra assurances.

Neelie Kroes, Vice President of the European Commission, said “Consumers need to know when their personal data has been compromised, so that they can take remedial action if needed, and businesses need simplicity. These new practical measures provide that level playing field.”

The new regulations require companies that suffer a data breach to:

  • Inform the appropriate national authority of the incident within 24 hours using a standardised form. If full disclosure isn’t possible, an initial set of information must be provided followed by full disclosure within three days.
  • Outline what information is affected and what measures have been or will be applied by the company.
  • Assess whether or not to notify subscribers by ascertaining whether the breach is likely to adversely affect personal data or privacy. For example, companies with encrypted data would not need to notify customers if the data could not be read.

The rules are expected to come into force by the end of the summer. A separate reform of laws protecting personal data has also been proposed by the European Commission.

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Opinion Articles

World class, my a**e!

Iain Graham writes:

I recently had to, as a last resort, call the customer service department of a large communications company about a problem I currently have with a piece of equipment. I know I could have looked in the 150-page accompanying instruction manual but I haven't got half my life to spare! (as I mentioned in my previous blog piece on handsets!)

Businesses these days are telling us "Customer service has been outsourced to the Indian subcontinent and technologically streamlined in order to offer our customers a better, more efficient service"!

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Don’t be a not-so-early adopter

Mark Bridge writes:

So – you’re thinking about buying a new mobile phone. A smartphone. And yes, I mean a real smartphone, not just something with a touchscreen that looks nice.

I know, I know. You’re tempted by the iPhone. It’s all those apps, isn’t it?  100,000 and counting.

Yet Android is catching up. Admittedly it’s still got a long way to go to match that six-figure total… but the signs are certainly there.

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Probably the best Bluetooth headset brand in the world

Mark Bridge writes:

I really don’t want to make a habit of pointing at surveys and laughing – or even scratching my head in the kind of theatrical gesture used by Stan Laurel – but I should imagine there was some wry amusement at Strategy Analytics this week.

They’d been talking to car owners in Europe and the USA about their preferred brand for Bluetooth headsets and speakerphones. In the United States, 45% of respondents said Bose was their preferred brand. Excellent news for Bose. Excellent news for Bose stockists. Except...

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Movon MB80 Bluetooth handsfree wristband review

Mark Bridge writes:

I’m always on the lookout for technology that’ll make life easier. That’s one of the reasons the Movon MB80 caught my eye. It’s a Bluetooth handsfree unit that you wear on your wrist. The MB80 is designed for the times your phone’s not convenient and you don’t want to miss a call – but you also don’t want to wear a Bluetooth headset. Perhaps you’re playing sports or are out for an evening with friends. The Movon Bluetooth wristband rings or vibrates when someone calls – and then can be used as a handsfree loudspeaker.

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Article rating: 4.0

"Cancer" mobile phone headlines don't help anybody

James Rosewell writes:

"Mobile: new cancer alert" - The Daily Telegraph

The front page of Saturday's Telegraph led with the headline "Mobiles: new cancer alert" re-igniting fears about mobile phone usage. The centrepiece of the article is "a £20 million, decade long investigation, overseen by the World Health Organization (WHO) will publish evidence that heavy [mobile phone] users face a higher risk of developing brain tumors later in life". How should this topic be reported and what will it mean for our industry?

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