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Thursday, April 7, 2011

Ireland to see mobile network partnership but no spectrum sharing

Telefónica O2 Ireland and the eircom Group have announced a new mobile network sharing arrangement in Ireland. Between them, the two companies are responsible for services using the O2, Tesco Mobile, Meteor and eMobile brands.

They’ll be consolidating cell sites where possible, working together to provide and maintain site equipment. However the organisations will remain in competition with their own assets and spectrum.

Stephen Shurrock, CEO of Telefonica O2 Ireland, said “We continue to see strong demand from consumers and businesses alike for higher bandwidth services, as mobile data usage grows. Today’s announcement will enable us to not only deliver new and enhanced services, including faster broadband speeds, but also to do it in a much more efficient way, providing the best mobile infrastructure for the customer and the economy alike. There is a strong strategic requirement for greater collaboration and focus in the area of investment in helping to accelerate the introduction of new technologies and O2 is delighted to be at the forefront of this development.”

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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