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Sunday, September 11, 2011

This week at The Fonecast: 11th September 2011

Mark Bridge writes:

Welcome to this week's news summary from The Fonecast. Sorry it's late but I have a reasonably good excuse. On Friday I was in central London to meet Hans Eriksson of Bambuser. He was about to stream his life online for 24 hours, relying on social networking to find him off-beat attractions. You'll find our conversation on TheFonecast.com – and the results are at bambuserchallenge.tumblr.com

Anyway, to the rest of the week's news… and I’ll start with some international giants.

Yahoo! has ditched CEO Carol Bartz and has replaced her with current Chief Financial Officer Timothy Morse until a permanent chief executive is appointed. You won’t be surprised to learn that Carol’s unhappy.

Also in the USA, Google has acquired the Zagat Survey restaurant guide business. This may or may not be a big deal for the mobile industry, depending on what happens next.

And Twitter has reached 100 million active users worldwide, with 55 million of them using Twitter on mobile devices.

In the world of network operations, Vodafone has created an R&D centre in Silicon Valley, the O2 More mobile advertising service has acquired six million opted-in users, Everything Everywhere says it’ll upgrade mobile TV for its customers, Orange has introduced a mobile music streaming service, Telefónica is creating a new London-based Digital business unit and Three UK has been feeling a bit left out when it comes to mobile payments.

Meanwhile, mobile manufacturing appears to be dominated by legal issues at the moment. Samsung’s Galaxy Tab 10.1 remains banned from sale in Germany, while HTC has bought a number of patents from Google and is using them to fight Apple.

But it’s not all conflict. Microsoft has persuaded Acer and ViewSonic to license its patents, thereby covering their use of Android. And the software giant has promised that it won’t be long before Microsoft Word, Excel and PowerPoint find their way into Symbian Belle. (Which raises two questions: What has Android got to do with Microsoft? – and why would I buy a Windows Phone device if I can upgrade my old Nokia instead?)

When you’ve answered those, I’ll challenge you with one final question. If you wanted to promote a “light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend”, what would you do?

The answer, if you’re Phones 4U, is that you’d create a cartoon of Jesus Christ and His Sacred Heart. You’d make sure it portrayed the Son of God winking and giving the thumbs-up sign – and you’d use it to advertise “Miraculous deals”.

This week the Advertising Standards Authority upheld a number of complaints against the ad, noting that it was likely to cause serious offence. Phones 4U has apologised and said it has no plans to run the ads again. Mind you, they’ve not specifically ruled out using other religious figures.

Stay ahead of the crowd by receiving this weekly news summary from TheFonecast.com by email. Simply click the ‘register’ link at the top right-hand corner of our website and enter your details.

If you use an iPod, iPhone or iPad - or you’re simply a fan of iTunes - it’s easy to find our weekly mobile industry podcasts. Click here to subscribe... or search for ‘The Fonecast’ in the iTunes store.
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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

Author: The Fonecast
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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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