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Friday, March 4, 2011

This week at The Fonecast: 5th March 2011

Mark Bridge writes:

It’s hardly worth mentioning the new iPad, is it? Not because I’m unimpressed – although I’d describe it as more of an upgrade than a brand-new product – but because everyone else has been talking about it so much. And we’ll be doing some more talking in Wednesday’s podcast, so let’s move on!

Until the launch of iPad 2, the hot topic in the UK involved the disappearance of Vodafone’s network in the south of England. A very literal disappearance; equipment was stolen from the company’s Basingstoke exchange after it was ram-raided. Voice and text services were back online around 12 hours later, which – depending on your perspective – was either pretty impressive or disappointingly slow.

Other bad news this week came from the Android Market, where more than 50 applications were waiting to steal your personal data. They’ve all gone now, thanks to prompt action from Google – although, as many have pointed out, it’s unlikely this would have ever happened in the Apple App Store.

In cheerier news, mobile ticket technology company Masabi says the mobile rail ticket application it developed for thetrainline.com now works on most smartphones and feature phones. The next step is the creation of on-screen tickets… just as soon as rail operators start supporting this feature. It seems the ‘mobile wallet’ really is getting closer.

That’s certainly the impression James and I gained at Mobile World Congress last month. In this week’s podcast we talked about the mobile payment and m-commerce products that were on show – and there’s an interview with Mary Carol Harris of Visa Europe.

From mobile-connected credit cards to mobile-connected air conditioning. A partnership between Vodafone and Bosch plans to make it easier for companies to deploy M2M (or ‘machine-to-machine’ connections, for those who prefer real words). Apparently lifts, escalators and air-con units could soon come with their own SIM card.

Other partnerships in the news included Motorola Mobility investing in mobile game developer Moblyng, Facebook acquiring mobile messaging service Beluga, Nokia and the Vietnamese government, Opera and INQ – and Qualcomm and Gameloft.

But perhaps I’m wasting my time telling you all this. After all, it’s the National Day of Unplugging on Saturday. Haven’t you switched off yet?


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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

Author: The Fonecast
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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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