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Samsung launches flagship Galaxy S21 Ultra smartphone

Samsung has released its new Galaxy S21 Ultra smartphone, describing it as “the ultimate smartphone experience, designed to be epic in every way”. The S21 Ultra is the largest member of the Galaxy S21 series, which also includes the regular S21 and the S21+. It’s also the first Galaxy ‘S series’ device that’s compatible with the company’s touchscreen S Pen stylus.

On the front of the device is a 6.8-inch Dynamic AMOLED 2X display protected with toughened Corning Gorilla Glass Victus. The screen offers a refresh rate of up to 120Hz for smooth movement, a peak brightness level of 1,500nits (25% brighter than the Galaxy S20) and Quad HD+ quality.

A quad rear camera of ultra-wide, wide and ‘dual tele’ lenses features a 108 megapixel sensor and the ability to shoot video in 4K at 60fps. The ‘dual tele’ lenses offer a 3x optiocal and 10x optical zoom, combining into the 100x ‘Space Zoom’ feature. In addition, there’s improved Night Mode photography.

Connectivity options include support for Wi-Fi 6E and 5G. It runs Android 11 on a 64-bit Qualcomm Octa-Core processor and is available in versions with up to 16GB RAM and 512GB of internal storage.

TM Roh, the President and Head of the Samsung Electronics Mobile Communications Business, said “Galaxy S21 Ultra is another example of how Samsung is driving meaningful innovation forward to give people personalized experiences that enrich their lives and empower them to express who they are. Given how indispensable technology has been to our lives during these times, we wanted to take another leap forward and push the boundaries of what a smartphone can do.”

Reviews have generally been favourable: Matthew Miller of ZDNet said “I don't know how I am going to resist ordering my own in the next week”, Matt Swider of TechRadar said “It wowed us with a huge screen, five cameras and the best zoom on any readily available Android phone”, Jay McGregor wrote on Forbes “After I type the final full stop in this review, I plan to use Samsung’s Galaxy S21 Ultra as my main phone” and Chris Hall of Pocket-lint said “It might take a little tinkering to get One UI software running at its best, but with a magnificent display, comprehensive cameras, and loads of power, there's very little that the S21 Ultra doesn't deliver”.




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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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