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Most mobile internet users are as happy with mobile advertising as they are with TV or online ads

Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online.

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InMobi says Apple remains the most popular mobile manufacturer in the UK

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012.

The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

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Mobile World Congress: 2nd March 2012

Mark Bridge and James Rosewell report for from the final day at Mobile World Congress in Barcelona. James visits the WIP app developer conference, while Mark has conversations with Visa and with Dolby.

You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.

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InMobi says mobile ad traffic more than doubled last year

Independent mobile ad network InMobi has published its analysis of trends from the past year.

The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

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App developers can still make money from mobile advertising

Mark Bridge writes:

When I was a youngster, evangelists preached the gospel. Not the gospel according to Steve Jobs, Bart Simpson or Oprah Winfrey. The gospel of Jesus the Christ. That was all. That’s what the word meant.

In recent years, the word ‘evangelist’ has evolved to gain a wider meaning. We have Product evangelists. Customer evangelists. Developer evangelists. Technology evangelists. Even Word of Mouth evangelists (which sounds rather like being an ‘evangelism evangelist’, I reckon). Anyway, I’m sure you get the picture.

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Opinion Articles

The lowdown on mPOS solutions, their technology and the security risk

Rachel McCormack writes:

Mobile point of sale transactions (mPOS) are growing in popularity as mobile use takes over from desktop computers. The description of ‘mobile’ point of sale transactions denotes the ability of a payment to be taken via smartphone or tablet rather than a traditional card reader. There are many different ways to do this; mobile chip & PIN, mobile swipe & sign and NFC payments. All of these methods vary in popularity and security conceptions and many are difficult to understand. In this article we will explore each and give you the chance to understand the technology and issues surrounding the various methods.

Author: The Fonecast
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The video-to-mobile challenge: a technical seminar

Mark Bridge writes:

The future of mobile technology is inextricably linked with video… or is it the other way round?

Some of the answers will be discussed next week at a seminar being run by the Digital TV Group (DTG), which is the industry association for digital television in the UK.

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Last week at The Fonecast: 11th November 2013

A $1 billion rescue and an £8 million tariff

Mark Bridge writes:

We started last week with a change of plan from BlackBerry. No, it’s not selling itself to Fairfax Financial. Instead it’s aiming to raise $1 billion from investors. Cynics might suggest there wasn’t enough interest for a takeover.

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Last week at The Fonecast: 4th November 2013

Hey, hey, I wanna be a rockstar

Mark Bridge writes:

The Rockstar Consortium. That name sounds as though it could be promising more than it can deliver, doesn’t it?  Well, it’s not. It’s the group of mobile companies that picked up Nortel’s portfolio of several thousand tech patents for $4.5 billion. And now, its members – including Apple, Microsoft, BlackBerry, Ericsson and Sony – have set some of those patents on their biggest competitors.

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Last week at The Fonecast: 28th October 2013

A lighter iPad for light-fingered Apple thieves?

Mark Bridge writes:

No prizes for guessing which two mobile tech stories grabbed most of the headlines last week. Tuesday morning saw Nokia’s much-rumoured tablet and phablet launches, with a Windows RT device and two 6-inch smartphones joining the company’s product portfolio.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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