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Wednesday, April 17, 2013

ASA upholds complaint about 'unlimited' T-Mobile mobile internet tariff

The UK’s Advertising Standards Authority has upheld a complaint about the T-Mobile ‘Full Monty’ mobile phone tariff.

The www.t-mobile.co.uk website claimed the ‘Full Monty’ tariff offered “unlimited internet” for £36 per month. However, a complaint to the ASA questioned the description of ‘unlimited’ because T-Mobile operated a traffic management policy.

In its response, T-Mobile confirmed that it operated a traffic management policy and said it mentioned this in a ‘key facts’ section on the website. The traffic management system was designed to block spam email, slow down peer-to-peer activity for most of the day and would also cap maximum speeds. However, there was no fair-use policy for the amount of data that customers could use.

When upholding the complaint, the ASA said that services described as ‘unlimited’ should not be unduly limited. It considered that blocking spam email was acceptable and noted that T-Mobile didn’t make any references to download or upload speeds, which means its limits of 4Mbit/s for downloads and 1Mbit/s for uploads would not affect customer expectations.

The slowing down of peer-to-peer file sharing for all eighteen hours per day was not felt to be in line with consumer expectations of an ‘unlimited’ mobile data service, which led to the complaint being upheld.

[ASA adjudication]

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Opinion Articles

Last week at The Fonecast: 4th March 2013

What happened at Mobile World Congress?

Mark Bridge writes:

We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.

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Cell phone use increasing pedestrian danger

Faiza Elmasry of voanews.com writes:

Teenagers are often warned against texting on their cell phones while they are behind the wheel of a car, since distracted driving can lead to serious automobile accidents.

Many teens, however, are not aware that distracted walking can be just as dangerous.

Author: The Fonecast
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Mobile phone shopping tips from Mark Bridge on Britain's Secret Shoppers

Mark Bridge writes:

I like a challenge. I like learning. Ask me to do a spot of research and I’ll happily pore over books, trawl the internet and have lengthy conversations into the night.

So I was more than happy to help when Optomen Television, the company behind “Britain’s Secret Shoppers” on Channel 4, asked me for a few tips that would help viewers get a good deal on a mobile phone.

Author: The Fonecast
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Article rating: 5.0
What's wrong with Android?

What's wrong with Android?

and why 2.3 is still the most popular version

James Rosewell writes:

8 months ago I moved my main smartphone from Android to Windows Phone. I had entered a simpler world. There were less applications, no tethering option, voice dictation sucked and I couldn’t get a multi-SIM device. But overall I survived.

Then I started travelling more. I moved back to Android a few weeks ago... and what a disappointment.

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Last week at The Fonecast: 18th February 2013

There's only one MWC...

Mark Bridge writes:

As the final days before this year’s Mobile World Congress approach, we discover there are two types of scheduled news announcements from the wireless telecoms industry.

There are the announcements delayed until MWC begins because the company wants to be part of the buzz at Barcelona. And there are the announcements made in the fortnight beforehand because they don’t want their story to get lost.

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