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Wednesday, April 17, 2013

ASA upholds complaint about 'unlimited' T-Mobile mobile internet tariff

The UK’s Advertising Standards Authority has upheld a complaint about the T-Mobile ‘Full Monty’ mobile phone tariff.

The www.t-mobile.co.uk website claimed the ‘Full Monty’ tariff offered “unlimited internet” for £36 per month. However, a complaint to the ASA questioned the description of ‘unlimited’ because T-Mobile operated a traffic management policy.

In its response, T-Mobile confirmed that it operated a traffic management policy and said it mentioned this in a ‘key facts’ section on the website. The traffic management system was designed to block spam email, slow down peer-to-peer activity for most of the day and would also cap maximum speeds. However, there was no fair-use policy for the amount of data that customers could use.

When upholding the complaint, the ASA said that services described as ‘unlimited’ should not be unduly limited. It considered that blocking spam email was acceptable and noted that T-Mobile didn’t make any references to download or upload speeds, which means its limits of 4Mbit/s for downloads and 1Mbit/s for uploads would not affect customer expectations.

The slowing down of peer-to-peer file sharing for all eighteen hours per day was not felt to be in line with consumer expectations of an ‘unlimited’ mobile data service, which led to the complaint being upheld.

[ASA adjudication]

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Opinion Articles

Last week at The Fonecast: 21st January 2013

Slip slidin' away

Mark Bridge writes:

There’s plenty of snow disrupting the UK – but, thanks to the mobile telecoms industry, thousands upon thousands of people are able to work from home. We’re all feeling pretty pleased with ourselves right now, aren’t we?

Pedestrians may have been skating down pavements but a different kind of trouble on the high street dominated much of last week as music, DVD and occasional mobile phone retailer HMV went into administration.

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That application on your smartphone could kill you

New study looks at the accuracy of apps that provide feedback on medical conditions

Mark Bridge writes:

Smartphones and health are linked in many positive ways, from remote patient monitoring via a mobile network to applications that enhance medical education.

However, patients are being warned not to assume their smartphones are as smart as they might appear.

Author: The Fonecast
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"I am late middle-aged, not an idiot!"

Iain Graham writes:

“I am late middle-aged (ok I’m 62), not an idiot!”

This is a phrase I seem to be using more and more frequently, either out loud to bright young things or silently to myself in utter frustration of modern ‘must have’ gadgets.

Author: The Fonecast
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Last week at The Fonecast: 14th January 2012

Harder, better, faster, stronger...

Mark Bridge writes:

Oh, how the mobile industry loves a superlative. Much like the work ethic celebrated by Daft Punk (or Kanye West, if you prefer), it’s always looking for a new angle.

Author: The Fonecast
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TheFonecast.com newsletter: 7th January 2013

Time to catch up with everything mobile

Mark Bridge writes:

Happy New Year!  It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.

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Recent Podcasts

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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