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Monday, March 26, 2012

Last week at The Fonecast: 26th March 2012

Mark Bridge writes:

It’s been a week of ups and downs for the mobile industry.

It started with good news as Apple – fresh from hitting 3 million new iPad sales – announced its plans to spend some of the $100 billion sitting in its decidedly non-mobile wallet. There’ll be a quarterly dividend and a share buy-back scheme.

And tablet sales are set to keep influencing the mobile market, with Juniper Research predicting that spending on tablet games will account for around a third of all mobile game revenue by 2016 – while ABI Research anticipated the increasing dominance of lower-cost tablet devices with smaller displays.

On the subject of growth, the number of LTE mobile phone shipments worldwide will grow tenfold this year, according to a new report from Strategy Analytics (although I can’t imagine many of those being sold in the UK). Fortunately other smartphones will be selling, according to research company YouGov: it’s found that 42% of ‘standard’ mobile phone owners plan to choose a smartphone when they upgrade.

Innovative ideas came from Wired magazine, which included an NFC advertisement in its US issue, and from the GSMA. Fresh from Mobile World Congress (and smarting from the inevitable complaints about its free WiFi for delegates), it’s working with the Wireless Broadband Alliance to make it easier for mobile devices to connect to WiFi hotspots. The plans are for your SIM card to automatically provide log-in details.

Finally to the week’s bad news. Mobile security business Lookout named Manchester as the top place for mislaid mobiles, Ofcom named Orange as the network that attracted the most complaints in the final quarter of 2011 – and Channel 4 news named Barclays and Visa as having NFC payment cards that weren’t particularly secure. Apparently an NFC-equipped smartphone could be used to copy the cardholder’s name and number, leading to the possibility of pickpockets simply rubbing themselves against you.

However, as PIN codes and the CVV number from the back of the card aren’t transmitted, the resulting information could also be obtained by someone looking over your shoulder. And that’s less fun for all concerned.

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About us section of our website.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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