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Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Saturday, November 30, 2013

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

The Fonecast is already preparing for the event, which will see us covering all the biggest news stories… and looking for some of the less-obvious innovation, too. We'll be recording interviews and reporting throughout MWC, starting with Sunday night's pre-show product launches.

Those conversations will then be transformed into a series of audio podcasts that explore the major themes affecting the mobile industry in 2014.

If you’d like to talk about sponsoring our Mobile World Congress programmes, please get in touch with one of us by clicking the 'About Us' link or via info@thefonecast.com.

Potential opportunities include:

  • Feature-length programmes that include conversations with a handful of key players from a particular industry segment. Sponsoring a programme ensures you’ll be credited as sponsor during the broadcast and also guarantees inclusion as part of the line-up. If you doesn't want to participate as an interviewee, we can incorporate a radio-style advertisement instead.
  • News reports from Mobile World Congress with a sponsored commercial break (either a radio-style ad or a prepared interview).
  • Banner ads on our web site at TheFonecast.com during Mobile World Congress.
  • Tailored podcast reports from MWC for your company.
  • Plus, of course, we’re happy to listen to your suggestions as well.

At an event where everyone’s clamouring to be heard, our podcasts offer a practical way to get heard by the people that matter. It’s the proven power of radio… but without the high cost. There's no need for the CEO to iron their shirt, either!

And, of course, audio sponsorship doesn't just disappear when the show is over. In contrast to a conventional ad, it'll remain as part of each sponsored podcast.

It's an excellent opportunity for smaller brands to guarantee they'll be associated with the buzz at Mobile World Congress and for bigger brands to target professionals within the mobile industry.

Last year we broadcast a special report that looked at the GSMA’s Connected City and the ‘Internet of Things’. You can hear this by using the audio player below or by downloading the MP3. We also offered a prelude to the event, spent time looking round the entire show and recorded a number of specialist panel discussions. Our podcasts are all available on our website, by subscribing free via iTunes, by using our RSS feed or on the Stitcher.com mobile app.

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